The Hive Five Podcast

5 Key Takeaways from Lori Williams

1. If you get the resume right, you get career-seeking right.

2. Pursue your dreams, but be realistic in the meantime.

3. You either have time or money to invest in growing your business.

4. Be consistent and engaging… and boost posts.

5. Having professionally written content and documents will make you look professional.


Description


Today on the Hive Five Podcast, we are super glad to be able to sit down with Lori Williams. Lori is a freelancer and the founder of Unstoppable Communications in Oklahoma City, OK. Through Unstoppable Communications, she does mostly career development and social media marketing. She helps people find their dream jobs, and focuses on helping small businesses take advantage of social media and digital marketing.

Lori used to work in the corporate world, in both real estate and then insurance. She was doing the traditional 9-5 workday five days a week. However, she reached a point where she was looking for more flexibility and wanted to be her own boss. In her corporate position, she was a quick worker, so many weeks, she would get all of her work done in three to four days, and then sit around the office for the rest of the week feeling super unproductive. To remedy this problem, she began doing freelance work on the side. It was just a side hustle, but she soon developed it into a full-fledged business and has been able to work on it full time since.

With Unstoppable Communications, Lori offers a variety of services. One of her most popular offerings is as a professional resume writer. In the couple of years she’s been in business, she’s written over 600 resumes for clients, and every single one of those clients have gotten an interview, and many have gotten the jobs they applied for. Lori talks in this episode about the strategy that is a part of the job application process and how if you don’t know how it works, then finding a job can be a tough journey.

This really is a great episode for anyone who is either in the market for a job, looking to become a freelancer, or is already a freelancer! It is packed with valuable information that anyone can use! Please listen and leave us a review to let us know what you thought of Lori and her countless tips!

Transcript


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I always tell people, don’t give them too much information, just give them the right information
When the going gets rough, you know how the saying goes. Sometimes things happen, life happens, and it’s not always our fault. In this podcast, we’ll feature real life testimonials from people like you from good times to back, funny memories and hard lessons learned. Everyone has a story and everyone has been there for business owners, to parents to young adults, the Hive Five to tell stories of overcoming the struggles of adulting while celebrating the little victories in each podcast. Our guests would give insight to five key takeaways from someone who’s been there and done that, leaving you better than when you started.
Hey guys, this is Katherine with BriteBee and we are so excited that you joined us today on the Hive Five podcast. Today. We have a really special guest, Lori Williams. Lori is a freelancer and the founder of Unstoppable Communications based in Oklahoma City. Thanks for being on today with us, Lori.
Thank you for having me. Well, I’m super excited to hear about what you do. So tell us a little bit about your background and what unstoppable communications is. Yeah, sure. Um, so I kind of do a variety of things. It’s mostly a career development and then I’ve gotten into social media marketing. Um, so along with that comes, like copywriting, blogging, podcasting are some other aspects of unstoppable communications, but for the most part I’m a professional resume writer, so I work with career seekers, helping them get their resumes in order, cover letters, and then I also do career coaching. Um, so things like interview prep, salary negotiations, a promotion requests, things like that. Um, so that’s kind of what I do with my career seeking folks. And then on the other side I work with small businesses and entrepreneurs to do social media marketing. So that’s helping to propel their businesses over on Facebook and Instagram and to increase their revenue.
So that’s a really unique combination from going from resume writing and helping people really land their dream job over to the marketing side and focusing on small businesses. How did those two Mesh? What, what did it, how did that come about? I’m just really curious. It’s a great question and it’s, I am very unique in that regard because typically you’re either a technical writer or you’re a creative writer, so I have a weird gift, I guess it is that kind of blends them both together to where I can write technical documents and work in that scope, but I’m also a real creative individuals. So I really like, um, kind of marketing people and then creating successful creative strategies through my post and my engagement that I do. So it all kind of just blended together in that regard. Um, I started out in the real estate industry and um, I have an insurance background and kind of did some things like that for those folks in, um, in an actual employee situation.
And then as I branched out into my own doing freelance or contractor work and then started my own business of unstoppable communications, I just blended the two. Um, so I could have two different sources of revenue coming in from two different areas and it really helps with networking purposes as well because I can get a broad base of people that I work with. Absolutely. So I want to know more about unstoppable communications. And how long ago did you found it and you know, why Oklahoma City? Is that where you’re from? Yes I am. I’m from Oklahoma City and I’m pretty much, I just kind of started transitioning into resume writing and I used to be in the corporate role of working the nine to five and I just knew that I was getting to a point where I really wanted to be. I wanted to be my own boss.
I kind of wanted a flexible schedule and I knew that I was getting very frustrated in the corporate world. I’m working a five day work week because I work really fast and so I was getting all my work done within about three to four days and then felt like I was just kind of sitting there on company time and I knew there was a better way to do, uh, to do my work. I knew there was a better way to make money and you know, work smarter, not harder type of deal. So, I just started transitioning into that and that was in, let’s see, this is 2018, that was in 2017, um, is when I kind of started doing that and then this year I turned and unstoppable all communications into an LLC and I just have continued to grow. I’m literally like a month after month and um, I do, I have a majority of my own clients that I work with on a day to day basis, but I also contract out as well for other resume writers.
And then also, um, I partner with a full cycle marketing company and I contract out under them as well. So, I just kind of have a piece of the pie and every puzzle I guess to just bring in revenue from all different areas. Yeah, absolutely. In those of you who are listening and frequent listeners of the podcast a year, all familiar that bright the is a startup itself and it sounds like Lori, that you’re really in that startup phase having just started your business, you know, pretty recently. So you’ve been up a little over a year. I guess I’m officially, I guess under the unstoppable communications a name. Before that I was just doing contractor work. I’m just as myself, like under, you know, just as me not under my own business name. So, um, yeah, it’s, I just decided to make that leap and, and make it my full time deal. What was that leap? Why taking your personal, what you, what you’re good at, and actually turning it into an LLC?
and into, you know, a business. What was that step like? [inaudible]. That’s a pretty big
deal. Yeah. I’m honestly, it’s, I’m, I’m a pretty driven individual just by nature and I love to learn and research. Um, so I took that time, uh, before, uh, see I guess that was in 2016. I was taking that time to really train and learn and network and do all of those things before really launching into what I’m doing now. Um, so I was, I was taking courses online, I was pursuing the things that I really wanted to have an expertise level in. Um, and then I just kinda started little by little, uh, reaching out to people in the industry that I was wanting to be in. So when the career development world and I have a background in human resources and recruitment, so all of that was familiar to me and I did that as an employee and then bringing that, uh, that knowledge I guess into actually doing resume writing and getting diplomas in that, getting certified, all of that kind of stuff.
So, um, it was just, it was a little by little, but I had a strategy for what I was wanting to do and I knew where I was wanting to get to in my career. And so honestly networking, um, and that’s kinda where the social media marketing came into because I really kind of built my business through Facebook. Um, and I’m pretty much at 95 percent referral based on my resume clients. Um, and that’s really all come from Facebook and the, the friends that I have on there. And then continuing to be repeat customers and then referring me out to their friends and family.
Laura, you wouldn’t believe how often we interview these entrepreneurs and they’re saying the same exact thing that you said. You know, they, they can remember sitting in a corporate setting and thinking there has got to be a better way. There’s got to be a way that I enjoy more. There’s got to be a way to use my time more wisely and work harder, not smarter. So, I love that fact that you brought up and you know, I feel like most people nowadays realized the importance of social media and SEO and blogging and all of these, all of these things that you offer. But I want to talk about the demand for the career coaching and the resume writing because I think that that is something that people just don’t know how to do. You know, in my mom is actually a high school teacher and she teaches careers and she teaches these kids how to build resumes and that such an important skill to have. And I, I almost feel like it was a skill that maybe my generation missed a little bit on how to really sell yourself on one sheet of paper.
Right? And, and it’s common, I mean, and the thing about writing is, um, it’s really hard to sell yourself in third person. It’s something that people are not comfortable doing and for good reason. I mean we don’t walk around talking about ourselves in third person with all of our accolades and we just don’t, we don’t speak in, in that, in that way. And that’s really what a professional resume requires is a third party voice that is giving you a snapshot of your career and why you, why you deserve the job that you’re applying for. So, you know, it’s, and nowadays with the, with modern technology and the advances in that, we have things like LinkedIn which were not around a years ago, you know. So that’s another aspect of what I do is LinkedIn profiles and LinkedIn coaching because that is a, that is an opportunity to really break through that barrier of the online portals where your, your resume can get lost in those applicant tracking systems.
So by having a professional resume and knowing how to get through those portals, what the format will be and what a skill section will look like to get you into, um, into the stack of resumes that they’re going to call and it’s not going to be rejected and kicked out just through that online portal. Those are all things that people just don’t know how to do and for good reason, you know, that’s just not a, that’s not a common skill that you’re going to learn in school or in college unless you’re specifically taking a course on it. Um, so really that’s kind of where I come into play is I’ve taken the time to study all that. I mean, I’ve written at this point, I think I’m almost over 600 resumes, um, and the track record and, you know, it’s the track record on that, um, is, is phenomenal.
I think at this point I need to go back and look because I’ve had some new clients just in the past couple of weeks, but um, my track record at this point is everybody who has gotten a resume and they’ve applied for a job, they’ve at least gotten an interview if not hired, and it’s simply because there’s a whole strategy to, to that process. And if you don’t know what that is, then you just don’t know. It’s not your fault, but that’s where you know, having someone like me comes in handy with all of that. Those of you who are listening, if you’re struggling to find a job or truly find a good way to represent yourself, keep in mind that this is, this is a real thing and the success rate that comes along with that, like you just said, Lori, I think that’s amazing that everybody’s gotten to an interview round if not higher.
That speaks a lot to how good your product is. Well, and it’s really because I’ve been there myself. Um, and so I know what that’s like. Whenever you’re without a job or you’re in a job where you just hate it and you want to get out, but you don’t know what, what steps to take. I’m so because I can really relate to my clients and anybody that you talked to that I’ve worked with, they can tell you like I, I will literally go above and beyond because it’s with all my networking connections and I connect with a lot of recruiters and I’ll go ahead and send your resume onto hiring managers, recruiters, placement agencies. It’s just part of what I do because at the end of the day, I mean if you have a great resume but you’re not able to get hired, that’s not going to do anyone any good. So, you know, going to those next steps and getting the interview and all of that. It’s all part of the process to getting where you want to be. And that’s why, you know, if you get the resume right, then you get the rest of the process, right. Um, because it all starts with that, that piece, that document and that foundation of showcasing yourself properly.
Well, Lori, we are far from done with this conversation. This is all such great information to know and I really want to go ahead and get into your five key takeaways early so that we can really elaborate on those. So everybody who’s listening crank your volume up just a little bit here. What Lori has to say to you guys. So going into your first key takeaway, if you get the resume right, you get the rest of career seeking, right? Go ahead and elaborate on this, on this a little bit. Sure thing.
Um, the resume, like I said it is once you start there, because at that point we have to unpack what is going on in your background. Do you have any job gaps? Um, do you have anything on there that you’re not actually showcasing properly? So by that, are you, are you listing out job titles that weren’t actually your job title or that are not very specific? Are you putting too much information on there? You’re giving your home address, um, you’re giving dates of when you graduated. All of those things need to be left off. So as we go through and craft the resume together, you know, I go through and I look at all those types of things, but then I’m going to pull out, um, quantifiable stats from you. So we’re going to look at how much of x amount of dollars did you increase for your company, how many employees did you manage, you know, we need to get those quantifiable stats in there and then we also need to get the format properly, like I mentioned, to get it through the applicant tracking system.
So we’re doing all of that on the, on the front side of everything. Um, so getting your resume in order, getting your dates right, getting your job duties in there to highlight the transferable skills that will be what you have now that you’re wanting to apply for. So we’re going to marry those, those two things together. We’re gonna marry your background to the job that you’re applying for. So there’s just a whole lot that goes into that. Um, and so yeah, it’s, it’s, it’s intense, but it’s worth it. So, um, so we start there and if we get that right, then there we can build a LinkedIn profile, we can then talk about interview prep. So whenever you go into your interview, you’re gonna have your resume with you and you’re going to be able to look down at your resume and during those moments whenever you know you want to get flustered or you’re nervous and they start asking, you pointed questions of, tell us about a time when you, you know, helped increase a company revenue.
Well you can look right down on your bullets and the way that I write a resume, I make it really easy to look down and see that stat and then you can use that to springboard the conversation in your interview. So there’s, you know, you get that resume right? And then from there you just, it all flows. You can always keep reverting back to that and then you’ve got that document where you can upload it to um, you know, indeed ZipRecruiter, all these different, all these different platforms. And then we can start to send it out to recruiters and whatnot. So it’s vital that you get that document in place and then it all just flows from there.
You’ve talked a little bit about the specific things that you look for when helping people put their resume together, but for those people who are listening today who maybe don’t have a career coach or maybe they feel like they’re not in a place to go out and find a career coach, what would you tell them to differentiate their resumes?
You know? Um, I would definitely, you know, when you look at your resume, make sure first off that it’s got a professional look to it. I know there’s a lot of online templates and things like that that you can use, but oftentimes those are not going to be ATS friendly, meaning the applicant tracking system. So you know, the cleaner, the better, you know, if you have a lot of text box and things like that in your resume, you’re going to get kicked out every time. So it doesn’t matter how great your skills are, that recruiter or hiring manager is never going to see it. So that’s kind of a key takeaway. Just make sure that your format is clean and simple. Um, and then you know, things that I mentioned about the don’t put too much personal info on there. Um, if you’re putting your full address on there, that can be used to discriminate against you.
Oftentimes they’ll look at that and they might do a search on your commute to see if you’re going to have a 30 minute commute if they see that they may not even call you for an interview because they think, you know, you might be late or you know, whatever. I’ve seen it happen over and over. So I always tell people, don’t give them too much information, just give them the right information. So just those types of things like that can really help punch up your resume. If you can’t afford a coach or you can’t afford to, to do a resume, you know, at least go through and make those tweaks. Um, you know, don’t put dates on your college graduation or high school graduation. Just don’t put anything on there that can be used. Discriminate against you.
Yeah.
Wow. This is so insightful and I’m already thinking about all of the things that I have done wrong as well. So I definitely am going to recommend this podcast to anybody who’s looking for their first career or a definitely. Yeah. And it’s, you know, like I said, if you don’t know, you don’t know. And um, it’s, it’s not that your resume is bad, it just needs a punch up, you know, it just needs to be cleaned up a bit. So do you think it’s important for people to consistently be updating their resume or do you think that it’s better? Tom Spent to only update it when you’re seeking and they’d always be, always have an updated resume. And the reason I say that is because you never know when a layoff is coming. You never know when a takeover is coming. You never know when you might get unjustly fired.
Um, I have seen that happen so many times. I’ve had people that have even reached out to me wanting to get their resume updated and then they put it off and then all of a sudden I get an email that says I was, I was, our company was, um, had a major layoff yesterday. I’m, I need to find a job now. And so then they’re panicking and then we have to, you know, charge rush fees and things like that to get them up and running. So always have it, always have a current resume with your current job on it. If you change job titles, update that, it’s just easier to stay on top of an updated resume rather than trying to reinvent the will at that point when you’re crucially needed and you’re having to focus on finding a job, you don’t want to be messing with updating your resume and looking for a job at the same time. It’s very overwhelming to do that.
I think we can all agree with that. So takeaway number one, if you get the resume right, you get the rest of career seeking ride, go ahead and tell us your second takeaway. Pursue your dreams, but be realistic in the meantime. And so that applies really to career seekers and to small business owners when it comes to marketing. That takeaway really, really holds true for both of them because as a career seeker, you know, I often see people that are maybe fresh out of college or they’ve been in one type of industry and they want to switch over to a completely different industry and they, you know, they just think, okay, I want to go into this job title and I want to make 80,000 a year, but they don’t have the experience or anything to back that up, but they just expect to go into that.
Um, you know, definitely keep pursuing those dreams, but you’ve got to be realistic. In the meantime, do you need additional training? Do you need the extra education? Do you need to do a mentorship? Do you need to do volunteer work in that industry? You know, let’s do some things that show why you can get, why you should be qualified to get that job. And we can’t just go in there with, you know, I’ve, I’ve worked at a, as a waitress, and now I want to be, um, you know, uh, a CFO or whatever it is, it just, it’s not realistic. So we’ve got to figure out how to get you from point a to point b. So keep pursuing the dreams, but we’ve got to stay realistic in the meantime in order to accomplish that goal. And the same goes for small business owners, entrepreneurs, and you know, they, they want to grow their business and they want it to grow fast and that’s great.
But you know, social media marketing does take time and we’ve got to build that following. We’ve got to offer some freebies or discounts and boost those posts to get them in front of the right target audience. So all of that can take anywhere from three to six months, even to a year. If you’re starting out with a brand new page and you don’t have any followers. So keep pursuing the dreams and the goals. But we’ve got to be realistic of the expectations in the short term. This is so true, but it could definitely be a difficult concept to grasp. Is this something that you’ve ever experienced yourself? You know, early on, I guess as I was wanting to go from the nine to five to being a freelancer and having my own schedule, I knew that I couldn’t just take that leap and that I was going to have to make a transition in between that time.
So continuing to stay working in the corporate world from the nine to five, bringing in a routine paycheck. I knew I was going to have to do that and then I was going to have to start doing resume writing and building those skills on the side so you know, it does a lot of people look at what I do and they want to do it themselves and I always tell him, you know, there is a transition time period in there where you may have to be doing both things at once and it’s going to be hard and it’s going to be extra hours and all of that, but it will pay off in the long run. So take away number three, and I love this one. I wanted to talk about this. You, you either have time or money to invest into marketing your business.
You’re going to have one or the other, um, is what I have found out because if you don’t have money, that usually means that you don’t have enough revenue coming in yet on your business or your services, whatever it is, you may be just starting out and you’ve got your, you’re trying to get going, you want to do marketing, but it’s just not panning out because you don’t have that extra money to pay for the overhead of what it takes to hire a social media marketer. So chances are you’re going to have some extra time. And if that’s the case, then at that point, you know you’re gonna have to be doing it yourself. So, take time to watch some YouTube tutorials, you know, invest that extra time into engaging with the comments that you are getting and starting to build that following, joining some Facebook groups, doing some networking and spend your time doing those things so that when the money does start coming in, then you’re going to have a kind of a background of what it takes to get that marketing going.
Now the reverse is true, so you may have a lot of money, but you have zero time to invest into staying on top of all that social media and that’s very common. That’s mostly who I work with is you know, they’ve got steady good income coming in from whatever, whatever it is they’re selling are doing, but they just don’t have time. And so you know, it can take anywhere from 10 to 20 hours a month to manage a social media page. If you’re boosting that content, creating and curating the content, interacting with the comments during the brand reputation and management. All of that takes time. So invest in a social media marketer to do that for you. That way you have that consistent following and it looks professional and you’re staying on top of those things.
So you mentioned boosting posts which leads into your key takeaway, be consistent and engaging and boost your post. Um, because you know, Facebook, as we know, social media is always evolving and Facebook algorithms are a headache for everybody. So, I was gonna say anybody who’s on Facebook, even if you just have a personal Facebook page, you know that they reset those algorithms all the time and all of a sudden, you know, you’ve been following your friend Susie forever and her post is all of a sudden stopped showing up in your feed. You can think Facebook and their algorithms for that. So the same is true with, you know, that your actual business page, if you were just posting up content and you maybe have, oh, anywhere from, you know, a couple hundred to a couple thousand page likes on that, chances are you’re, even if they’re a really good looking post, they’re not really going to get in front of your target audience.
Um, because with those types of numbers, it’s just the way Facebook works. So, if you just dedicate even 10 to $40 on a good-looking post that you’ve put up and you boost that, you can put that forth towards your target audience. You can put the ages in the location, their interest, whatever it may be, and that’s going to now show up in the main feed and then you’re going to get your content out there and you’re not just spinning your wheels putting up content that no one sees. I think more often than not, small businesses probably feel like they don’t have the money to invest in Facebook advertising, which maybe, you know, a, it might just come from a lack of, um, being familiar with it or maybe just being uninformed. But even just putting, you know, like you said, five or $10 behind, a couple of good looking boasts can make all the difference in your engagement with your followers.
And we’ve experienced absolutely. And it’s, it’s one of those things when I hear a small business owner, I’m, or entrepreneurial or whoever they may be, if they say they don’t have any money set aside for marketing, I, that to me is just kind of, that’s just a no brainer. That should be, you know, small business one [inaudible], one, you’re going to have to put some sort of funds into marketing. Um, so whether, you know, you’re putting that towards a business cards and you’re going out to networking events or you’re getting, you know, mugs or coffee, coffee mugs or pins made with your logo on it, that’s all marketing. So you’re going to have to put forth some sort of effort and money into it. And so social media marketing, I, it’s really word of mouth on steroids is, is really what it is because you’re getting your content out there and for a limited amount of money, you really can’t get it in front of a lot of people, especially if you’re offering some sort of Freebie or discount, um, or give away a gift card, whatever it may be.
People love free stuff. And so when that starts showing up and feeds and then people share it and there’s no way that you can’t get traction on that, it’s just, it’s almost impossible. I’ve never not seen that work. I completely agree. So last takeaway, having professionally written content and documents will make you look yes. And that really applies to, like I said, career seekers and small business owners. So when you have professionally written documents, so your resume, your cover letter, your thank you letter and all of the US, all those things are going to give you a professional edge over the person who, you know, may not be that the best of a rider or they’re just putting their stuff out there quickly. Your stuff is going to look so much different. I, when I was a recruiter and hiring manager, I would get anywhere from.
I mean I would look at probably 50 applications in a day, um, for one position that I would post up. I could sometimes get anywhere from like 200 resumes to 300. So when you’re skimming through those, you can instantly tell who has a professional looking document and who is serious about their career and then who isn’t. Um, it’s just taking that time to hire an invest in someone to write your documents. It shows that you care, it shows that you’re serious and it does give you that edge over the other, the other candidates. Um, and the same is true for small business owners. You know, if you have content on your website or you’re putting forth materials, contracts that aren’t proof-read, they’re not edited, they just don’t look very professional that’s going to come across in your consults or your, your client pitches that you’re doing and people pick up on that type of stuff and they notice it.
So, um, for some of the copywriting that I do in the blogging, it really does give my small business owners I’m a professional edge and I’m able to kind of relate to the culture that they’re seeking. So that helps that make be, make that content be relatable. So all of it is, it all just comes together whenever, whenever you’re investing in someone to do those things for you, Laurie, are there any kinds of statistics on what or percentage of people actually do get their documents professionally written? You know, I’m not sure an actual statistic about that. Um, you know, I’m sure there’s, I know that within the career world you have six seconds to impress a recruiter. That’s the amount of time that they spend on average. Um, there’s been heat seeking a test done where you can see where the eyes are scanning and then how long they’re spending on your document.
And so it’s six seconds. So if you don’t, that’s literally less time. That’s literally less time than you have to catch somebody’s attention where they build the role of them is eight seconds for a billboard. So the row of them now for a resume is six. I’m sorry to do say eight minutes. I met eight seconds and now it’s six seconds for a resume. That is some pretty intense competition. It’s intense. And if you’re going for a position where there’s going to be a lot of applicants for it, so you know, administrative type jobs, marketing jobs, all of those things are really hot right now and there’s always people applying to those types of things. So you may be up against a stack of 300 people that have applied for one position and if you’ve only had that six seconds to get your document noticed, if, if it’s not clean and it’s not professionally looking, uh, you know, it’s going in the reject pile.
So I do know that statistic alone, but I don’t know how many it takes are how many are actually getting their things written professionally. It probably more, probably more need to say that based on you, you’re not getting results, then you may be one of the statistics that are not getting it written properly. I have one last question for you. And that is for the people who are maybe, let’s just say younger and still trying to gain more experience, you know, whether they’re in high school or they’re in college and they’re just thinking forward to their career and say somebody does start out and they have that waitress job or they worked at a grocery store or something like that. What do they need to start working on getting on their resume to actually look professional in their field? Like based off of what you see on resumes, what is the one thing that the youngsters need to hear to start going after and getting on their residents?
A great question. Um, and I do work with a lot of college grads, so I do see a lot of these. Usually, you know, those are always going to be a one page document. Um, so if you’re, if you’re a college grad or you have one to three years of experience, you really got to keep that resume to one page. We don’t want to take it too. Um, but just because, you know, you’re a waitress or whatever, I don’t consider that a, um, an unmarketable thing or I or, you know, I know a lot of people can look down on the lesser paying jobs, but for me, anybody that is pursuing a goal or they’re in a job where they are, you know, serving people, they’re getting up, they’re paying their bills, paying their taxes, all that kind of stuff. Your job is important and we’re going to highlight that on the resume.
Um, so you’re going to put, you know, you make sure you have your job duties on there and you know, even though there may not be a lot of different types of duties that a waiter, waiter or waitress does, there’s still things that we can put on there with technical verbiage in your skills section. So client relations, um, honestly, project management is, even though you’re in a service type industry, you’re still managing a number of tables. You know, you’re still managing projects is really what that is. So you can still put that as a transferable skill. And um, that’s kind of one of those buzzwords skills that are always going to be in job descriptions. Um, so, but then put your quantifiable stats on there. Um, so how many tables are you, are you in charge of how many clients are. I’m sorry, how many customers do you see a day?
Um, how many, uh, what is the highest number of sales on a ticket? That too you have processed, you know, are you, are you doing ticket sales that are ranging from $60 a table or is it upwards to $200 a table, you know, all those things. Getting unquantified will make your resume look a lot sharper. And then in addition to that for, those folks with one to three years’ experience or they’re kind of in a transitioning type job like that you want to put on there and anything that can help translate over to where you’re trying to go. So if you’ve done volunteer work, say you’re. Say you’re a waitress and you’re wanting to become and do something with children, doing something in the educational sector. Well, have you done babysitting? Have you gone out there and um, worked at different, uh, youth camps, even though those may not be paid positions, we can still put those under, um, volunteer work and things like that that start to bring credibility to who you are and where you want to go.
And the same thing goes true for the college grads. Did you do any sort of internship? Did you do any type of mentoring in the field that you’re wanting to go into? Were you a part of sororities or organizations and clubs that are going to match the background and what you’re wanting to go into? So we’ll put all that type of stuff on a resume. So just because it wasn’t paid experience or you don’t have 10 years in that industry, it doesn’t matter. We can still use things from your background that will translate over to where you want to go. Well, Laurie, this has been a phenomenal conversation. I’m so excited about everything that you’ve shared with us. I’m going to go over your five key takeaways one more time. Number one, if you get the resume right, you get the rest of my career thinking right number to pursue your dreams, but be realistic. In the meantime. Number three,
you either have time or money to invest into marketing your business. Four, be consistent and engaging and boost posts, and number five, having professionally written content and documents will make you look professional. All great takeaways and this conversation has just been so enjoyable and eye opening for myself as well as our listener. So Lori, thank you for being on today. Listeners, please go in and review this podcast. We want to get a five star rating for Lori’s awesome content. She’s been phenomenal and we want you to subscribe to the podcast. Give us a review, let us know if you like the content we’re providing you guys and just remember if you are looking for insurance quotes that don’t sting, try BriteBee.com, B-R-I-T-E-B-E-E.com where you can choose multiple agents local to you without sharing your phone number. Email. Guys, we hope you have a great day and we’ll catch you next time. On the Hive Five podcast.


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