The Hive Five Podcast
5 Key Takeaways from Scott Howell
1. The Good, The Bad, & The Terrible of Podcasting
2. You should go in-studio for your podcast.
3. Self-Awareness: Are you built for podcasting?
4. Unintended consequences will come from podcasting.
5. The future of voice.
We are excited to be talking with Scott Howell on today’s episode of the Hive Five Podcast! Scott is an independent insurance agent with iProtect Insurance in Huntsville, Alabama. He is also a co-host of The Insurance Guys Podcast with Bradley Flowers, who we had on the Hive Five a couple episodes back. Scott talks about his background, but also all about the good, the bad, and the terrible of podcasting.
Scott grew up in a small, rural Alabama town called Hamilton. Throughout high school and college, he’d always been told that he’d be great in insurance because of his personality. Obviously though, he had no interested because to him, insurance was like the least sexy thing you could get into. After being in and out colleges, he decided to join the Marines and did cool stuff there for four years. After leaving the Marines, he fell into a sales position with a publishing company and got some of the best sales training he’s ever had. After working in sales, he got into the construction industry and hated every minute of it. When the mortgage crisis hit, he lost his construction job. When he lost his construction job, he decided to follow people’s advice and went to work for an insurance agent. He loved insurance and has since become one of the Top 90 Nationwide agencies in the country with three locations in Alabama.
Scott calls himself an anti-thought leader in the industry. He is no different from any other insurance agent, except that he just has a podcast. He’s been fighting in the insurance industry for 10 years now, just like all of the agents that listen to his podcast. We get to hear how he met Bradley and got the podcast started, and about all of the crazy opportunities that have come from having a podcast.
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If you have a chance to do a podcast and you had the talent to do a podcast and you have that, whatever that factor is and you’re good at it, what’s you’re going to find is you’re going to have this opportunity to build relationships with these amazing people in your industry, whatever that industry is, but you’re going to have an opportunity to meet those guys and girls and these just amazing, amazing people that have been incredibly successful in their particular industry and I don’t know if you can quantify or put a price tag on what that means in terms of helping you grow your business. Understand where you’re doing things wrong, how to do things better. He’ll just the friendships
When the going gets rough, you know how the saying goes. Sometimes things happen, life happens, and it’s not always our fault, and this podcast will feature real life testimonials from people like you from good times to back. Funny times and hard lessons learned. Everyone has a story and everyone has been there for business owners, to parents to young adults. The Hive Five aims to tell stories of overcoming the struggles and adults while celebrating the little victories of lying in this podcast. Our guests will give insight to five key takeaways from someone who’s been there and done that, leaving you better than when you started.
Hey guys, it’s Keagan with BriteBee and this is Katherine with BriteBee. Welcome back to the Hive Five podcast and today we’re really excited to be talking with Scott Howell. Scott is an insurance agent in Huntsville, Alabama, but also a co-host along with Bradley Flowers of the Insurance Guys podcast. We had Bradley on a couple of weeks ago and are glad to now have on Scott. Scott, thanks for being here today.
Yes, I am humbled, honored, and blessed to be on your podcast insurance agents from around the world. Get ready for a lot of great information today. I’m excited to be here. Katherine, I’m sorry we haven’t taught before this, but Keagan, thank you so much for having me, man. I am fired up about being here today and I just appreciate you all reaching out to me and letting me be a part of this. My Gosh, Scott, you need to be our hype man. It means a lot. It means a lot. I really do appreciate you guys letting me be on here up. I’m, I’m just excited to get to join in and talk a little bit about what you and I talked about offline, which is really the title of this podcast is, is the unintended consequences of hosting a podcast.
Yes, yes, there are. There are lots of consequences and we’re gonna get into that, but I want to first start out with this. You got to tell us
a little bit about your background, where you’ve come from and where you are now. So, uh, as I tell all my guests that come on our show, you know, let’s go back in the DeLorean for just a moment and, and roll back the time machine and talk a little bit about the past before we get into the future. And I’ll try to condense this as much as I can, but I grew up in a really small rural town in Alabama called Hamilton, Alabama. A shout out to my folks from Hamilton, a maybe five, 6,000 people in the town of Hamilton. Um, I, I grew up there. I was fortunate to be surrounded by fantastic, great group of friends. Uh, I am 46 years old and we still get together once, once a year in the summertime. They are more wildly successful than I will probably ever be.
Most of them are. And I tell people all the time, if you want your kids to be shitheads, let them hang pinheads. If you your kid, if you want your kids to great people when they, when they become adults, let them hang out with great people. And I was very fortunate when I was growing up from the time I was really young until, until really today to have a really group good group of core friends, about 10 of us that still spend a lot of time together and stay in touch with each other. Really on a weekly basis. We have a group, a group running text message that we’ve had going now for about five years and was just very fortunate to be surrounded by those kinds of people. And, and um, you know, it’s been a blessing in my life certainly. But I left the left Hamilton at 18 years old.
I packed up the car, I went to college, I got a basketball scholarship to a small junior college here in Alabama, played there for two years and then, um, you know, made terrible grades in school and high school and middle school, hated school, hated every bit of school. The only part I liked about school was the social aspect of it. And it was from about that time that I started hearing rumblings from people that were around me and, and you know, you go back to the Gary Vaynerchuk thing of self-awareness and kind of going back to your childhood to figure out what you need to do, you know, when you become older. But even back in my life, sophomore, freshman year of high school, I can remember, uh, occasionally people saying things to me like, you know, Scott, with your personality, you’d be great in insurance.
And I would say to them, you have lost your damn mind. I, you know, because the insurance, it’s the least sexy thing that you can ever get into. And I just figured at some point in my life I would grow up and figure out what I wanted to do. And, and that really never happened. Uh, I finished junior college and was a, was, uh, uh, recruited, walk home in and somehow don’t ask me how this happened, but I got accepted to a, a, a small liberal arts school in Birmingham, Alabama called Birmingham Southern, which in the state of Alabama, regionally speaking, that’s a pretty big deal because Birmingham southern is a really good school still to this day have no idea how they let me in. Let me in, uh, tried to kick me out for cheating on a Spanish test my senior year, uh, suspended me for a semester.
Um, it was at that time I was like, you know what, you know, my grandfather was Pearl Harbor. I have a history of people being in the military in my family. I do have some athletic ability, so I think I’m just gonna go in the Marine Corps because I still don’t know what I want to do with my life. So I went into the Marine Corps for four years, uh, again, very blessed with the people that I was surrounded with in the marine corps, some of whom are books have been written about and I got to do some really cool things there and did that for four years. And then when I got out I still didn’t know what I wanted to do with my life. So a winning get somehow kind of fell into a sales position with a publishing company and Tuscaloosa, Alabama. And that was probably the best training I’ve ever had in terms of sales training.
Uh, what I call it, dialing for dollars, which at some insurance rear everybody’s going to have to do. And then fell into the construction business. And of course I’m hated every minute of that wasn’t what I was, was not, my purpose was not what I was put on this earth to do. Didn’t really like it very much. And then I had kind of a forced opportunity when the, when the mortgage crisis hit, we were heavy into residential construction. When the, when the mortgage crisis hit, I was without a job. And throughout all that time that I just mentioned from high school to college to Marine Corps after Marine Corps, I’m still had people occasionally telling me, hey man, you’d be great insurance. You need. You’d never met a stranger, you know, everybody in the state of Alabama, you need to get insurance. And I just kept pushing them off, pushing them off.
But finally when that happened, I kind of burned the ships, took my insurance license, went to work for a state farm agent. That was what they call a tikka new market agent, which, you know, it was a scratch agency. I was with him for about a year, year and a half, little maybe a little more than a year and a half. And um, got my feet wet then I think my first year in 2008. And you guys hold onto your hat because I was making Oprah Winfrey money at that time. I think my w two, which I do have it in my office and then we’ll get framed one day it was framed and then now I’m doing something else with it. But I made a whopping $16,000 in 2008 in the man. I’ll tell you what, I was jet setting around the world having to borrow money from family members just to make my rent payment every month.
Um, you know, I enjoyed it. Uh, I, I kind of burned the ships. I kind of told myself this is it, this is going to be the career I do for the rest of my life. But I will say through the course of that, I fell in love with insurance. I was pretty damn good at it. I’m sold a lot of the insurance, learned a lot about more of the home and auto side of insurance. Although even then I was kind of a, as a state farm associate agent was much more leaning towards commercial. I’m like, I was probably the only, if not one of the only state farm associated agents in Birmingham, Alabama, which is a pretty big place that was actually selling commercial insurance, which, you know, state farm not known for commercial insurance. Right. So I’m on the same day on the same day that I was accepted to the state farm agency owner pool of people.
I had to do a business plan and do all this crazy shit. Go in front of a board, you know, if people decide whether you get to the agency owner or not own that day. I accepted a job with nationwide as a scratch agent. Oh. So that was weird. Like I got one phone call at like 11:00 from the area filled executive for that particular section, that county of Alabama. And he was like, man, I am so excited that you’re in the agency owner pool and I can’t wait for you to be an agency owner. And about 30 minutes before that call of the nationwide sales manager that I had been talking to had called me and I accepted a job with nationwide as a, as an agency owner. And um, you know, the, the, I would say the rest is history. You know, I, I stayed on a sales program with nationwide for nearly three years. I nearly got fired a couple of times because I’m, that program ramped up to the point to where you were having to sell like 30 or 35 policies a month.
And if you had any late pay people that actually counted against your numbers. So if you had light pays, then selling 30 policies a month would turn into selling 40 policies a month. And that was, that was difficult. Uh, I’ve heard numbers about how many people made it through that program. It was not very many. Uh, I was fortunate to make it through that. And um, you know, ended up that it just, things just fell into place where there was a lady that was getting fired with nationwide. Uh, you know, she, she had been in the business for a long time, but she had done some things and gotten fired. Her Book of business opened up. I took that book of business even though it wasn’t very much at all. In fact, I’d be willing to bet we probably don’t still have, we probably have about $250,000, maybe half a million dollars in premium left from that book of business.
I mean, when I got probably at 800,000 and then I set a, set a path to create an agency. And, and uh, since that time I’ve opened up three more agency offices all done organically. A, we’re nearing $5,000,000 in premium. Uh, I think as of today we’re ranked as one of the top 90 nationwide agencies in the country. Uh, and definitely one of the fastest growing nationwide agencies in the country. But, uh, it has been a long, hard struggle. And that is, that is one of the things that I like to tell people. And I think it’s one of the reasons that our podcast is so successful is I am the anti-thought leader in the insurance industry. A. All I am is an insurance agent. That’s it. I just happened to have a podcast and I am, I am no different from any of the other people that listened to our podcast in terms of problems that we have in our agency and weaknesses that I have that I have to use a lot of self-awareness and trying to figure out how to overcome.
But I’m, I’m just like all those guys, all those people listening to our podcast that we have the insurance guys podcast. I think that’s one of the reasons that podcast has been so successful is I think people recognize from listening to me on that podcast. I’m just like, they are. I fought the same fight that they fight. I’ve been doing it now for going on 10 years. And uh, I’m no different than all those people that are listening to. So that’s, that’s kind of my background and where I’m at. I’m been a lot of struggle, but a lot of pain. Um, new challenges every day I’m in the process of rearranging, reorganizing my entire organization. I spent the last year going to thought leaders offices and courses. I just got back from Mike Stromsoe’s Be Unstoppable Bootcamp in San Diego. I spent three days with Chris, two days with Chris Parody, so in his office and you know, the one thing that I gleaned from all of the people in the insurance business, some of whom you’ve had on your podcast is I’m doing a lot of shit wrong, aren’t we all?
And, and I’m doing a lot of shit wrong and I got and I got to change that. And so, um, you know, I probably won’t be going to any more agency owners. Offices are going to any more courses or meeting with people like Jeff Roy simply because I’ve already got about 75 things I’ve got to change within my agency and I don’t need another laundry list. Things I need change for the next five years. You will be busy then you will be behind once again. Right? Exactly. Exactly. So, no, you know, I don’t know. I don’t know what the future holds for me in terms of, um, where our agency will grow or go from here. A nationwide has announced six months ago or I guess it’s spent about a year ago now that they are completely doing away with their exclusive agency force. So, uh, one of the advantages I have on our podcast is I am, I am going to be one of the only insurance agents that I have that I know about that has a podcast that is actually going to be able in real time to talk to our audience about that transition from captive agent to independent agent.
And I think that that’s a little unusual because I think most people that get into, in the insurance industry as an agent, whether you know home and auto, commercial, whatever it is, you know, if you start out as an independent, you’re usually an independent all the way through until you retire. You Die, right? I mean, that’s the deal there. A most captive agents once they’ve built up an agency, whether it’s state farm, all state, farmer’s, doesn’t matter what it is nationwide. Um, most of those guys kind of stay where they are because they reached this point where they’re making the kind of money that they need to make and you know, they don’t really want to jump off, jump off the high dive and go, go back to the starting line. So I’m blessed that I get to communicate to the agents the 250,000 insurance agents that listened to our podcast. I get to communicate on a weekly basis, you know, how great this is or how much this sucks or what problems I’m having or you know, what this transition period is locked and I get to do that in real time and that that’s going to be very interesting over the course of the next year and a half as that transition goes through. Only be a good resource
for a Nationwide agents that are making that same transition to listen to the struggles that you’re having any either reach out to you for help or maybe even avoid those problems if they can. Exactly. Katherine, how many agents are listening? How, how many? We got to stop. I got to hear that again. How many agents are listening to your podcast?
You know, I don’t, I don’t have the exact numbers. You know, Bradley cringes every time I say 250,000 insurance. I listen to our podcast. I will tell you this, our growth and our podcast over the past year, we’ve been doing this for about a year now. A little over a year. Um, I know it’s growing by leaps and bounds because on a daily basis I get somewhere between four to six friend request on Facebook from people from all over the world, not the US, the world. And when I click, when I click on their profile to make sure that they’re not a Russian or a bot or something like that, every one of them is an insurance professional. That’s awesome. So, so, so if I’m getting four to six of those a day, then my, my thought processes on that, that I’m a, they must be hearing the podcast and then looking me up on Facebook and friend requesting me. That’s the only way that could be happening.
So why do you think that there’s so much growth? I mean, what do you think they’re just finding you organically or is there something that you’re doing that you attended?
I think, I think it’s organic growth. I think that our podcast studio or producer Johnny Gwynn on the front end did a really good job of setting us up on all of these, all of these different, uh, social media podcasting sites like ITunes, sound cloud. We were the first insurance podcast on Spotify. I’m so, he’s got us on so many platforms that in so many people here and the first thing they do is go tell somebody about it. So it’s, I think it’s all from organic growth. Um, and I think that that’s probably where most of that’s coming from now. I can’t speak and I don’t think anybody can speak to. It’s, it’s, it’s a little bit like trying to hold water in your hand when you start talking about exactly how many subscribers you have because there’s so many different avenues for them to go listen to the podcast.
And it’s hard to really get your arms around exactly how many people are listening to the podcast. I have always, since the very first podcast jokingly said that we had 250,000 listeners. But I will tell you this before this is over with, I’ll be willing to bet you any amount of money you want to bet we’ll have 250,000. That’s crazy. That number. I’m not begging you. Don’t do that because you’re not going to stop doing this podcast. You know, I met Bradley just to go back in time again because I know this podcast that we’re doing right now is, is geared around podcasting and how will we got in it and what we’re doing and what’s been successful and all of that stuff. So, I found Bradley on Instagram, um, and he was posting some stuff on Instagram about local agents and doing a really good job.
I felt like he was the one, the one insurance guy that I followed on Instagram that had really dialed in is marketing in terms of, you know, putting that message out, creating good video content, talking about local agents. He was the one guy I found that I felt like I had a really good handle on that and so I reached out to him and I said, hey man, uh, you don’t know me and I don’t know you, but I really like your content. And then through the course of that one day I was looking at something. He posted it and he was in freaking mobile, Alabama. I went to a profile on Instagram and it said mobile, Alabama. And I thought, Holy Shit, this guy’s in the same state I’m in.
I picked up the phone and call dea will at that time, this was a year, a little over a year ago, about a year and a half ago for about two years. I had been doing this, this video series on Facebook called ask the insurance guy online. My web address is the insurance guy online.com. And so I was doing these interviews with different people and it just so happened that lock up to three weeks, uh, after we talked on the phone that first time and we kind of fell in love with each other that, um, that I was going to be down immobile. I was going to be close to mobile on vacation down at the beach. And I said, hey man, would you mind if I came over and set my tripod up? And we did a social media insurance, asked the insurance guy online video for Facebook. And he said, no problem. I went over winning his office, set up my tripod. We sat there and talked for nearly an hour. And at the end of it I turned the camera off and I said, Bradley, I’m going to tell you something, son, you need to do a damn podcast. And he said, well, yeah, let’s do it. And I said, don’t, don’t, don’t say, don’t say you’re going to do it unless you don’t do it. And he said, no, I’m serious. Will do. So that’s how the onus behind the podcast started. And at that time
when we started talking about it, we were thinking about going out and reaching in consumers, people who wanted insurance. And I told him, I said, you know, we can do that and it’ll be the best sleep medication anybody has ever taken. We will freaking put Ambien completely out of his. No human being on the planet earth will have to take Ambien anymore while we sit here and drone on about uninsured. We started talking. So, this is what happens when you have the anti-thought later on your program. You have to almost take the damn microphone away from you a lot last week. Anyway, so, so, so we start talking about, and I said, man, this damn thing for insurance and just be real with people and talk, you know, talk, you know, get thought leaders on the program at that time. Neither one of us had any clue what we were doing, how we were going to do it.
I was going to do the same thing that y’all were do you guys are doing right now where I stayed in Huntsville, he stayed in immobile. And um, we did it remotely the way you guys are doing it, and then the more we got into how we were going to do it, we went out and bought a bunch of equipment, we bought microphones and we did all this stuff and it was just a shit show. I’ll just be honest with you. I mean, it was kind of the same kind of stuff we went through this morning with your podcast where stuff didn’t work. You know, we did on Skype, it didn’t work. Um, we didn’t have the same energy because we’re in two different places and Bradley’s doing one thing while we’re on the podcast. And I don’t know, it just didn’t, it just didn’t flow.
So he found a guy in Mo bill that had a damn podcast studio. Johnny Gwynn, who’s our producer, deep fried studios, shout out to Johnny. And the more we did the podcast after the first two or three episodes, and I’m about to drop a bomb on you. Here it was, it was so bad. The first three or four podcasts will, excuse me. The first two podcasts we did were so bad that we actually, once we got in studio and decided we were going to do it in studio together, five hour drive for me to fail, by the way, um, we actually went back and redid the first two podcasts in studio rerecorded, the first two podcasts. I’m just because the level of professionalism in terms of the quality of the sound and the energy and, and playing off of each other and seeing each other’s body language and all that stuff was so much better once we got in studio.
And then in here we start talking about all the unintended consequences of that podcast. We had no freaking clue what was going to happen. So Bradley’s really his strong suit is the, is the booking side of our podcast and I can say that, yeah, getting in touch with people, getting to know them on a personal level. So when we started, nobody wanted to do podcasts. They’re like, who the hell are these guys? Bunch of rednecks, Ral Obama, um, you know, it was, it was kind of hard. And then, and then we had one or two thought leaders, real thought leaders, not anti-thought leaders, real thought leaders in the insurance business lot, Chris Parody. So, who was one of our first guests that finally agreed to come on the show once we got a few of those Michael McCormick, Taylor, dobby, those guys. Once we got some of those guys on there and we started gaining traction with the podcast.
Now we’ve got three, four people a week that come to us and send us emails like, Hey man, would you mind if I came on your podcast? You know? So the whole thing is changed now where we’re actually having to make tough decisions about what thought leaders in the industry that we want to have on. And we’ve got those people coming to us rather than the other way around. And that that was an unintended consequence that I’d never dreamed would happen. But the, the, but the one big unintended consequence. And if there’s anything I could tell somebody, it would be this. If you have a chance to do a podcast and you had the talent to do a podcast and you have that, whatever that it factor is and you’re good at it, what you’re going to find is you’re going to have this opportunity to build relationships with these amazing people, these amazing people in your industry, whatever that industry is.
I don’t give a shit if it’s insurance, plumbing, landscaping, doesn’t matter what it is, but you’re going to have an opportunity to meet those guys. And girls locked Patty Lars and Mike Strom, so, and Carlos Vargas and these just amazing, amazing people that have been incredibly successful in their particular industry. And I don’t know if you can quantify or put a price tag on what that means in terms of helping you grow your business, understand where you’re doing things wrong. A how to do things better, you know, just, and he’ll just the friendships, you know, just the reaching out to those guys every now and then and saying, hey, how you doing? What’s going on with you? Um, but it’s just been, it’s just been amazing. And I know exactly.
You’re exactly right though. I mean honestly, if I were to, if I were to say honestly, I don’t know if bright b would be around right now and hey, we’re new and you know how you know how hard new is to survive. Exactly. Starting the podcast we have, we have created so many relationships. We’ve gotten so much feedback and we have made major changes in our business because of the people we connected with on the podcast. Exactly. That’s the only way. And, and we all, we were like, we don’t even know how to do a podcast. We don’t. I mean we did 40, almost 40 podcasts in a month and a half and I thought I was going to die and, and we won’t ever do that again, but going through that, that’s why we’re here today.
Well, to your point about nearly dying after 40 podcast. So you’re exactly correct. You’re 100 percent correct. And if I could throw some Gary v on all these people, the 250,000 agents that are listening to this, the one thing that I think I’m glad we did what we did, we’re going to continue to do what we do because it’s been such a blessing in my life. I’m going to talk in just a minute about what a blessing it’s been in Bradley’s law. But if there’s one thing I could go back and do differently or change, I would still do our podcast. But if I’m an insurance agent, I would follow the Gary v playbook if I thought I could be really good at podcasting and I was willing to spend the time, the energy, the money, the effort to do the podcasting, I would, I would do a podcast in whatever niche market that I was in because if I had started doing my podcast that Bradley and I have now for insurance agents, instead of doing that for insurance agents, had I done that for property investors, which my agency specializes in, habitational property investor insurance.
Um, I think we probably would have picked up another million or $2,000,000 in premium this year.
So, Scott, let’s, let’s get down to the real good stuff. Okay. The nitty gritty, the five key takeaways. Yeah, that’s what I’m all about. Let’s do it. Hey, you know, you know, he doesn’t like to be restricted though. Now I know that I can tell I’m not messing with him
the worst and I’m an again, anti-thought later that y’all will probably edit all of this aisle. Oh No, we won’t. I am the guy that you, I will promise you we’ll take microphone away from but asked you in the worst asked you in that Bradley flowers has ever gotten, was he called me a day after he was on your podcast and he started talking about we need to do questions and give the gas questions and do all this. It was summary for each one. And I said, Bradley, I can promise you none of that Shit’s gonna happen. None of that’s gonna happen. Um, and it’s not that, you know, one of my favorite sayings that I have guys, and this is, this is a new Scott Howard will favorite saying that I’ve been saying now for a couple months, is why can’t both be true? Why can’t both be true.
What I mean by that is what works for you guys, works for you guys, and if it gives you guys the, the confidence and the, the whatever to get on your podcast and have an outline of where you’re going and questions we’re gonna ask, that’s fantastic. And if that helps you, that’s great for me. I’m just, I just want to get on, I kind of know what the topic is going gonna be about, but then we’re just gonna go, we’re gonna go and I’m, and I am so eccentric that I, you know, I just start throwing questions out. And, and the, I think the reason that our podcast works as well as it does is our energy on the podcast, number one. And number two, I’m a very good listener even though it doesn’t sound like it right now because I’m running my mouth. Someone will notice on our podcast if you ever listened to the podcast that we do, I’m a lot like you guys are right now.
I’m doing a lot of listening, a lot of lists, and you’re not, you’re missing out on all the good content. That’s the only way relationships are built is by actually people listening. Absolutely. Absolutely. And so as we’re going through the podcast, somebody might say something and I’m like, boom, I want to go in that direction. Let’s go down that road. And one of the things I love to do with my guests is I find out everything about them from kindergarten all the way up to who their wife and kids are, where they live, what football team or hockey team they support, uh, how many, how many people they have in their agency. I’ll spend 30 minutes looking at their agency website. I try to, I try to get as much information on them as I possibly can have, just to get a flavor for who I’m talking to and what type of person they are and what you know. It helps me as we’re going through a nearly hour long podcast because most of our podcast last about 45 minutes to an hour, but I’m sorry Katherine, I didn’t mean to.
It’s actually working out in my favor because I’ve got a terrible hacking cough so you taking over. He’s working for me. I know that our listeners are ready to hear your five key takeaways, so let’s start with number one. I’m going to say it’s our 500,000 listeners just because I can sense
nobody will be able to verify that it’s correct if y’all are on as many places as we are in terms of the podcast coming out, wrapping your arms around that. It’s pretty, pretty, pretty tough. Pretty tough, pretty hard to do, but yeah, I’m five key takeaways of, of what the podcast of doing the podcast.
Yeah. Yeah. Number one, you told us was the good, the bad, and the terrible of podcasting. So our question to that was, what’s your favorite thing about podcasting, but also what’s your least favorite thing?
I would say my most favorite thing is by far the relationships that I have built, um, and I don’t do as good a job of building those relationships is Bradley does. So you guys have to understand something. Bradley is one of my best friends. I love Bradley more than Bradley loves me. That’s just a fact. He cannot dispute that we all have those people, right? Exactly. Um, you know, but, but he is the polar opposite of me. He is buttoned up. He is, you know, Bradley’s ultimate goal is to be a thought leader in the insurance industry. And, and I, I cannot express to you how proud I am of him because he had that dream. He had that goal and, and quite frankly, he’s kind of reached it. I mean, he’s, he’s there, he’s, he’s just announced last week that, that Gary Vaynerchuk has chosen him to be, not only own it as part of the agent 20, 21 conference down in Miami, but he’s actually gonna be kind of the moderator of the, of the group of insurance agents that are on stage.
I know. I’m like, what the heck? Yeah. And so, and so for Bradley, I just cannot tell you how proud I am of him. I’m like a proud daddy. I’m like a proud daddy that, that their son just got a college scholarship to play football or something. I mean, I’m, I am. I’m beyond excited and proud for him. That was a goal that he had and, and quite frankly, he’s kind of reached it, you know, I, I don’t know where, where it goes from there, but that’s a pretty big deal to me. That’s a pretty big deal. Huge deal. Huge load out. So, so, you know, to answer your question, I would say the best part of what I’ve been able to do and what we’ve been able to do, um, is just building the relationships, the people locked, the Chris Paradiso and SOS and the, the Jeff Roy’s of the world that otherwise I would have.
I mean, hell, I’m, I’m a little odd but boutique insurance agency in Athens, Huntsville, Florence and Madison, Alabama. Um, I would’ve never, I would’ve never gotten to know those people so that, that is by far the unintended consequence that’s been the best. The, the, I think the, the thing that, that is the hardest is, is the time requirement of, you know, I think if you, if you hooked battery cables up to the Nipples of most of my employees, they would probably someday, you know, water boarded them or tortured them in some way. They would say that, you know, the podcast is probably taken more about my eye off the ball a little bit in terms of our agency. I’m not only just Tom Commitment going down to mobile for two or three days at a time. Um, so, so that’s probably been the hardest part of it.
Okay. You’re going to have to give me a second. I, I’m, you got me thinking about way too much stuff right now.
All I can think about his jumper cables on nipple right now. If you started torturing my people, I’m telling you, they would probably say, yeah, this podcast stuff’s kind of taken. Scott’s off the ball.
Oh Man. But, but you know, what’s crazy is that I, I thought about that myself too, like for even for myself, like are, are we doing what we need to do and is this podcast actually and man now looking back and even talking to you more, I just, I keep shaking my head thinking wow, if, if we wouldn’t have done that, where would we be? Was what I was gonna say, you know, one of the things on you, you know, we talk about all these people that we get to meet and you know, Chris Paradiso and, and you know, I haven’t got to meet Jeff Roy like you have definitely going to soon. But all these, all these different people. You know, what’s crazy is that all these people that I’m meeting, they don’t give a crap about how big or small your agency is. They care more so about you and what you’re trying to accomplish and what, what I’ve been amazed by is the, the community aspect bait they provide and how giving they are, um, which is, which is very interesting because honestly, you know, getting into it, I wouldn’t have expected that as much.
Um, you know, with, with people just saying, well, you know, this is, you know, I’m going to roll this. I’m going to roll this so you know, I don’t really want you in this day and, you know, see my secret sauce and everything else. Um, it, it’s amazing. When
did you say, I mean, it’s very interesting. Let me respond to that by saying the Tony Robbins, Tony Robbins has a sane that I absolutely love and it is so 1 million percent true. And that saying is success leaves clues. Success leaves clues. Now, all the people that we just mentioned, okay, all the agents that we just mentioned have all been extremely successful in their business lives. I don’t know them personally well enough to know if they, if they feel like they’d been that successful in their personal law, but from a, from a business standpoint, part of the success that I think that they’ve had and they’ve been able to enjoy is, you know, helping others and helping people is, is, is at the core of who they are as human beings and it’s almost locked. Um, the more they help other people, they feel like, you know, from almost a Karma standpoint, the more successful they will be.
And, and, and so and so with all of those people that we just mentioned, you’re right, they don’t seem to care about how much you know, how much premium you have or where you are in your career. They just had the heart of a teacher and they want to help other people in the insurance industry because they had finally cracked the code that about 5 million of these, some bitches can’t seem to crack. And that is, we’re not in competition with each other when you walk out of that door, whether you’re with Brian or anybody else as an agent, it, it’s, it’s not me against you, it’s us against them. And they understand that they get that they don’t see the person down the street as being competition. There’s plenty of business out there to be had and they just want to help people there. They’re good people at, at their core, they are good human beings and they just want to help others.
And I think that’s why they’ve been successful in their insurance careers. And I think that’s why they’re thought leaders in the insurance business. And I think that’s, that will ultimately continue to help them because who knows, one day, you know, Keegan Hinson may have something that they need and they can pick up the phone and they can call Keegan and they can say, you know, y’all start talking and there’s already a relationship there. You both know each other. You both have been in the. As my, as my good friend and great American. Mr. Colby, Juban bill says y’all have already gotten into the boat with each other, you already know each other. So, um, for them I think they have finally come to the realization or maybe they came to that realization years ago that helping other people, helping other agents, helping other people in the insurance business as a win-win proposition into story.
So did Bradley tell you about my new thing? I want to start. I asked him if he’d be a part now. Now I’m going to put you on the spot and ask you if you’d be,
tell me whatever it is.
We’re, we’re going to start a website. Um, and also hashtag choose agents. Use agents and all it’s about is people telling why they should choose an agents and agents telling using video of why you should choose agents. And, and, and you know, people were like, well are you only going to do independent? Are you on only could do captain. And I was like, no, if they’re an agent we’re doing it and it’s because we need to be able to band together whether captive or independent. Everyone is at risk. To some degree, right, exactly. I think that we’ve got to have that community of people to say, okay, look, this is a phenomenal industry. We’ve got to band together and actually do better. Absolutely get better and actually help educate people of why it’s so important and so are you going to be with me?
Absolutely, man. I’m all for you. Whatever I can do to help. I mean I’m, I, I’m all for that and I think that is a beautiful segue and kind of a bolt on to what you’re already doing with bright bait, right? I mean, absolutely. It’s
all about the agent and I tell, I tell people if we have to change everything about bright b to make sure that it’s focused on serving the agent, then we’ll do it. I don’t, I don’t care where we started out. I care where we’re, where we end. And so with all that being said,
helping the aging grow, you just told the whole meaning of life pretty much right there. I mean, if you really want to boil it down to its truest essence, it’s not where you start. It’s where you end is Vaynerchuk says, how many people you don’t have experience. How many people, when Scott Howl is laying in an assisted living facility in diapers, how many, how many insurance agents are going to reach out to Scott or Scott? How will son who is his legacy and say that son of a bitch right there changed my lot to Lop Hello? Hope it is because at its essence when you talk about success or failure in life, that’s really what this thing’s all about, right? I mean, it’s about what legacy are you going to leave when this thing’s all over and I’m going to say this, I’m going to go back.
I’m going to go back to my statement that she asked me relative to what is this podcast done for you in a positive way? What’s the number one thing it’s done? I think for me what it’s done is it’s actually given me the opportunity to look at myself and say whatever I’ve done in my past, good or bad, whatever successes I’ve had, failures I’ve had. I feel like this podcast may very well be the thing that allows me to leave a legacy and I, and the reason I say that is it Bradley will back me up on this 100 percent, but there are three or four times a week that I get an email that we get an email from either Facebook or Facebook page or from just an actual email to the insurance guys podcast, email address where somebody sends us a four paragraph, um, you know, email where they pour their heart out to us about how much this podcast means to them.
And, and every time I get one of those, including right now, I get very emotional about that because it ties right back into that legacy. It shows me that the five hour drive and the $2,000 I spend a month and all the other thing or every other month and all the other things that we do. It is making a difference and it is helping. Bradley and I both leave a legacy because I’m a die on the damn car crash tomorrow afternoon. Hell, I don’t know. But um, yeah, I would say above and beyond the relationships it’s helped, you know, helped me make. I think that is probably the one thing above everything else I would say is, has been a great thing.
You know, Scott and I look over your key takeaways. We’ve kind of, we’ve kind of already covered them all. I mean we’ve talked about the good, the bad and the terrible of podcasting. You’ve already told us all about why you should go in studio for your podcast. We talked about self-awareness and just sort of want us to talk. Well, I just didn’t want us to talk. I know he was going to steal the show from us. We talked about self-awareness and knowing if you’re built for podcasting. I’ve heard you mention unintended consequences several times, but I have not heard what this means. The future of voice that your takeaway, and we haven’t talked about that. It
was so, so 10 years ago, everybody was emailing and we talked about response rates. All I get in my email box is John w. well, besides the emails I get from people that are listening to the podcast or, you know, have things to say about that, but uh, and then I do get, you know, some business email on my nationwide business email every day, but, but quite frankly in my opinion, and this is strictly my opinion, but you know, email is Kind of gone, not gone completely, but it’s been put on the back burner and I think for the last, you know, three, four, five, six years, texting has kind of taken over. Uh, we see it in our agency where, you know, five years ago we had a beginning of day report and we picked up the phone and we called people and said, hey, this is just your friendly reminder that your payment’s due.
And now people actually get pissed off when we do that because they, they just want to text. They just want you to send them something that says, hey man, your payments. Do you know, just a friendly reminder, your payment is due and attached. So, so we’re in the middle of this texting thing where everybody wants to text all the time. And what we’ve seen in the past year or two, and this goes back to Gary Vaynerchuk again, I mean Gary does a very good job of looking in his crystal ball and telling what the future is, but you’re seeing it right now with how many people have jumped on the podcasting bandwagon. YouTube included, everybody’s doing a podcast now. Everybody’s going to voice. People are listening, people are getting in their cars and instead of listening to the rock station or a, something else on the radio, they’re connecting. They’re Bluetooth and they’re listening to a podcast while they go down the road and you’ve got Alexa skills that has come out with, you know, Alexa and all this other stuff that is, that I deem voice and I just see the voices. It’s here. It’s now. And it’s gaining momentum every single day.
Have you heard of micro podcasting now? I have not. It is. It’s, I don’t know how new it is, but it’s pretty new. But now there is an app for micro podcasting. So it’s two minutes or less. And uh, I’ve been using it a little bit and it’s amazing. People are starting to follow me and let me tell you, I haven’t said anything, you know, world changing, changing at all, uh, but it’s very interesting like podcasting now micro podcasting, what is it going to be next?
That makes perfect sense because I love video and I love voice. I’ll. Those are my two jams right there. Those are the things I love the most. Um, and, and with video, you know, the longer that videos around, uh, some of the biggest advertisers in the world, the Disney world’s the red bulls, the jeep, jeep, Chrysler in GMC, and all these other large brands are moving more towards the six second video, you know, the six second video of just getting that brand out there in six seconds. And I think what you’re finding with that micro podcasting stuff is people don’t have time to listen to Scott. How will draw on for one hour, but the damn sure have time to listen to Scott Howl for two minutes between red
that that is for sure. Scott. So only minutes for you, my friend. That’s exactly what he could do it now. They would open it up to five, at least for him.
Well, I don’t know about that, but I will say this, uh, that does make perfect sense and that hell, maybe that’s the way this is going. Maybe I can do 40 slash 40 podcast down at deep fried studios if I only do two minute podcast at a time.
We like those people who are long winded on twitter or they do a tweet and it’s like one out of 100 to 100.
Exactly, exactly. Well, yeah, I mean, yeah, all that makes perfect sense. I’m, I’m on board, I held, maybe I’ll start doing micro podcasting. What’s the, uh, just tell your audience out there if they want to start doing some micro podcasting and not talk about uninsured motorist and um, what, how would they do that?
So there’s an APP, there’s an APP and I want, I want royalties on this when I say this, it’s called look wide, look wide one more. And uh, and I was actually contacted by the CEO to start using it. So I started using it. And what I found is there’s almost nothing about insurance, any like any one insurance related, so, um, so I think it’s a phenomenal opportunity for anyone to jump on the bandwagon right now and what’s crazy and you know, doing less than two minutes of talking at, you know, we’re getting, we’re getting listens and I don’t even know who these people are, but people are listening, people are liking and they’re following and so it’s, it’s really a unique app. So you know, there may be nothing else out there, but
yeah, once you recorded on your phone, I’m assuming you just recorded on your voice recorder on your phone or something,
a push a button on the APP, you record it and it submits it and it sets it up so it’s good.
And once it sets it up, can you push it out to Facebook and some other places? Yeah,
yeah. You can share it to and going to ask questions to other micro podcasters and they can answer back to you and then you can share those as well. Pretty interesting.
That’s awesome. Yeah. That that I would be surprised if that doesn’t turn into something I
think, I think it’s going to be pretty interesting and I’m really interested to try it out some more and I need to be a little bit more, um, you know, continuous and in doing it. So I feel like this is just the first of many conversations to come considering how long winded all of us are, but I believe it’s time to wrap it up. And I’m going to recap the five key takeaways one more time, which is the good, the bad, and the terrible of podcasting. You should go in studio for your podcast. Number three is self-awareness. Are you built for podcasting number for unintended consequences and knowing what those are. And number five, the future of voice and where it’s headed. Scott, your energy is amazing. I’m, I feel like I’m leaving a church sermon right now.
Well guys, I just want to say how blessed and humbled I am. A, uh, it’s, it’s, it’s amazing to get go on somebody else’s podcast. I’ve never done this before with anybody else. It’s always been with Bradley and again, so proud of him. If your audience wants to hear our podcast, we are a www dot, the insurance guys with an s guys podcast.com. And anytime you want me back on any questions that you guys have, anything that you need that I can help you with, please do not hesitate to call me. Reach out. Um, you know, I would love to be a part of bright be. I think, uh, I think that’s something that we would probably be interested in. I don’t think you’re in the Alabama market yet or are you.
I don’t know if we have much in Alabama, but sentence in Alabama, we would love to talk to you more and you know, we’ve, we’ve made lots of changes with BriteBee recently and how we’re serving agents and for the better and, and you know, we’ve got, we’ve got one thing that we’re growing. This can take probably years to grow and then we got something else that you know, that we would love to share with you and hear your thoughts more of, of, of what we’re doing. So it was,
yeah, just call me, call me off air later on this week and let’s talk about it.
Awesome. Well we want to remind everyone to subscribe to, you know, help us get to that 500,000. We got to we got to get more than the insurance guys here and give a review a, you’ve got to tell us what you thought of Scott and his talking and you know, I don’t think we took the microphone enough from him, but next time it’s on. So don’t, don’t forget if you’re looking for insurance, a tryout BriteBee.cm where you can find trusted agents. If you are a trusted agent, get on BriteBee.com, there is nothing that should be holding you back. Not even price should hold you back right now. It’s a freemium model right now. So get on, try it out and it will help us help you later down the road. Uh, also, if you are interested in hearing more about our marketing partnership that we just launched about a month ago, we would love to talk to you a little bit more about that as well. Guys, we really appreciate it. Scott, you’re awesome, and we hope everyone has a wonderful day. Take care guys. We love you. Take care. Bye. Bye.
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