The Hive Five Podcast

5 Key Takeaways from Jill Castilla

1. On Perseverance: Prepare for the future and have faith in your plan – even if it’s hard to see in the present, the dots always connect looking backward.

2. Overcoming Adversity: The darkness prepares you for the light – you don’t truly appreciate success unless you’ve first gone through difficult times.

3. On Grace: Everyone has a story. We’re all on a journey – treat others how you’d like to be treated.

4. On Creativity: Don’t feel pressured to come up with million-dollar ideas, some of the greatest innovation comes from listening to the needs of others and collaborating to address a problem.

5. On Identity: Be yourself. Don’t feel the need to conform to this world to be successful. Differentiate yourself, find what your good at, and own it.


Description


On this episode of the Hive Five Podcast, we are glad to be talking with Jill Castilla, the President, CEO, and Vice Chairwoman of Citizens Bank of Edmond in Edmond, Oklahoma. Citizens Bank of Edmond is one of the most innovative and social banks in the nation. Jill has spent most of her career in the banking industry, but before that was in the United States Army. She is also an Army wife and an Army mom.

We hear all about Jill’s story of why she joined the Army and how it helped lead her to becoming the president of Citizens Bank of Edmond. We also talk to her about how she manages to prioritize innovation and maintain a robust social media presence. Jill has received such honors as “Community Banker of the Year”, “Most Innovative CEOs in Banking”, “Most Admired CEOs in Oklahoma”, and many more. She is very involved personally and through the bank on social media and digital trends. Citizens Bank also aims to be on the forefront of digital advances in the banking industry.

Jill and Citizens Bank are very involved in the community and we talk to Jill about why this is so important to her and the heritage of the community bank she leads. She spearheaded an event in Edmond through Citizens Bank called Heard on Hurd, a monthly community building event that now draws more than 25,000 people each month to support local business.

This is a really great episode and we are so appreciative that Jill would take time out of her busy schedule to talk with us about her story and what Citizens Bank of Edmond is really all about! Please leave us a review on what you thought of Jill’s story!

Transcript


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Jill has gotten some major girl power going on. She has got some amazing power girl. She has made amazing strides in her career.
She’s made amazing strides in her life and overcome a lot of hurdles
I cannot even imagine being in her shoes. I care too much what other people think about me and if they liked it, and she’s definitely had to make some decisions that go against that.
When the going gets rough, you know how the saying goes. Sometimes things happen. Life happens, and it’s not always our fault. In this podcast, we’ll feature real life testimonials from people like you from good times to back funny memories and lessons learned. Everyone has a story and everyone has been there for business owners, to parents to young adults. The Hive Five aims to tell stories, but overcoming the struggles of adulting while celebrating the little victories of life in each podcast. Our guest will give insight to five key takeaways from someone who’s been there and done that, leaving you better than when you started.
Hey guys, thanks for listening today. My name is Keagan with BriteBee and this is Katherine with BriteBee. We’re so glad that y’all are on the Hive Five. Yes. Today. Today we’re excited to have Jill Castilla with us today. Jill is the president, CEO and vice chairwoman of Citizens Bank of Edmond and one of the most innovative and social banks in the nation.
So what we’ve heard, thanks for taking time out of your day job.
Yeah, no, thank you.
Well, what is this talk about you all being one of the most innovative and social banks in the nation. That’s pretty big title.
Yeah. Just a small bank and suburban Oklahoma and we’re just a small business. We only have 50 employees. Our Bank had some difficulty during the financial crisis in 2009 and 10 and we were able to survive and recovery had a renewed spirit of wanting to stay in independent community bank for the next hundred and 17 years. We’ve been, and we’ve been on the same intersection in downtown for 100, four, 117 years and the charge from our board was, we want to stay independent and we want to keep citizens think alive for generations to come. We are small and we don’t have a lot of money and so you have to be really innovative and how you’re spending your dollar, um, and you also have to listen to your community and your customers to be able to stay relevant if you really do want to be a multigenerational business that injures.
And so we turned to social media, again, more out of desperation really than any strategy. We just didn’t have the money to do full page ads in the state or local newspaper. And we were able to utilize social media using just just me going out and tweeting and posting on Facebook and interacting with our community and our customers and you know, other likeminded businesses using social. And that really increased our followership for the bank as well as me individually. So it created this social network, um, where we really found kind of a chamber of commerce virtually that we were able to find community cheerleaders and, and people that would challenge us to be a better bank and offer better products and services and then just really found our people using social media and started to get a lot of notoriety in our industry because of that.
And um, and started speaking to other community banks around the nation about how they could do the same things in their community, not only to increase the awareness of their bank, but really to, um, lift up small businesses in the community so that you can ensure the ongoing economic vitality of a community, but also the longevity of small businesses in that community and the importance of really celebrating local. So that was a real big part of, um, of the social rights revolution for Citizens Bank. And it led to us starting a community block party hurt on her, which draws now. And it’s this season, we regularly have 25 to 40,000 people that come to a bank. I’m party appreciation day and we hosted eight times a year and I’m only use social media to promote it and we’re able to have this wonderful event planned by our team, volunteer by our team of 50 people that put on a kind of old fashioned block party for our community that’s resulted in the revitalization of the downtown area in which we’ve been located for multiple generations. Yeah. May innovation side. We innovate with new technology all the time to respond to customer needs and opportunities there and we’re small. We think that we can do anything. So, we were kind of MacGyver things up to meet those needs.
Well, when you said a second ago that y’all were just a small bank with 50 employees, it took me back for just a second because I was thinking, wow, that doesn’t seem like that’s the case at all with as much as I hear about you and Citizens Bank of Edmond, and so it seems like you’re so much bigger, but it’s because your social presence is so huge, so congratulations on that. I cannot believe that you do what? Heard on Hurd eight times a year? Is that what you said?
Yes. Yes. On the Saturday evening eight times a year.
And you said 25,000 to 40,000 people come to that?
Yes. And we, um, we actually estimate that low is based upon the trash generated from the event.
The formula for the tried. How many people were there?
So we had estimate low.
That is so funny. And how is this all
Edmond people that come to this or is it people all over that come?
Yeah, we really target anyone who is around Oklahoma to want to come through downtown Edmonton experience hurt on her. So we’ve had people that are traveling from Tennessee to New Mexico that divert their trip home just so that they can come by, hurt on her. Then we went the whole metro to celebrate where metropolitan, Oklahoma City and so we went the whole metro to celebrate with us just because we’re in the suburbs, which we don’t want to be isolated. And so I love the fact that I can walk through the streets and see friends from Midwest city on the east side of town or folks from Norman that came up and it was their first time and to Evan and a really long time, but I can also see my and neighbors and their grandchildren or their parents to celebrate and listening to music and taking them shopping and eating some good fruit food from food trucks.
Yeah. That’s amazing. So you’ve been in the industry most of your career, is that right?
Yeah, I enlisted in the army after my sophomore year in college and then found my way into the industry. Um, I’m in my mid-twenties and then reserve for about 10 years and another bank in northern Minnesota and then came to citizens in 2009
enlisted in the army. There’s gotta be a story behind this.
Well, I grew up with not a lot of money and my family, you know, our expectations were that we would go to college after we graduated from high school and the local community banker in my town in eastern Oklahoma. Um, she really pushed me to go to college and tell me she didn’t want him to see me and in our small town once I graduated and really pushed me to go to Oklahoma state. Um, I went there and I only had the money that I had saved from summer jobs and working at the grocery store during high school and tried to make ends meet based upon that savings. My parents didn’t understand financial aid, which I would have qualified for it. And so, I was working at the grocery store while I was in Stillwater. And working the night shifts and my sophomore year started running out of savings and the cupboard started running dry and my energy started plummeting and just happened to carry groceries out for an army recruiter one night who said if I enlisted in the army, I can be an independent student that would give me access to the GI bill.
And then I could eventually apply for an ROTC scholarship and have a stipend. This is me going to college and it literally was like the heavens opened up at 2:00 in the morning and angel,
I had a pathway to be able to continue.
Yeah, yeah. I enlisted the next day, you know, all my family friends of thought it was crazy, but it did allow me to finish my education, get a trade. I was a construction surveyor and then a civil engineer in the army, so it gave me a lot of competence, um, to have, um, you know, the ability to work at a, in a more analytical way then hearing your groceries and um, something that had more earnings potential and that really lead my lead the way to pursue more analytical endeavors and getting more into finance and economics and I’m eventually getting into banking.
Well that’s a very unique story. I know people do that, but it’s just really interesting. It’s really interesting. Yeah. And I’m really interested to hear like, you know, you talked about where it took you in your career, but from what I’ve seen about you online, it looks like you’re also an army wife. Is that true?
Yeah. So, once I got out of the army, I went into ROTC and the first person I met in our ROTC program was my husband who got his commission and then went into the army. And so I got to be an army wife on active duty and now he continues in the army reserves. He’s a lieutenant colonel. He’s been in now for 25 years. So, um, you know, we have the challenges that with deployments and anticipated separations that we’ve had for our whole marriage. And then our oldest son is a senior at west point or the United States military academy. And so he’s a soldier and we’ll be getting his commission. This may. I’m starting his active duty career
now.
No, I enlisted in the army out of desperation. But that fulfillment of service to our country and, and understanding what it takes to maintain the freedom that we have, um, was very, very precious revelation for me and to be able to support my husband in that endeavor. And then we, we have three children and we strongly urge them to serve our country in some way so that they can understand that this is not everybody has what we have in America and, and it does require people to stepped up to defend her. And so we hope that our kids will pursue some degree of service as they go into adulthood.
Go back to one of the things you said when you were talking about the bank and you said that there was, when the, when the economic downturn in 2000, eight, 2000, nine timeframe, you know, there was a struggle there. And when did you come to serve this bank? When? When did you come into citizens bank?
I came in July of 2009. They had had an examination and may of 2009 that revealed that they in they call me actually, it was pretty good in Oklahoma at that time, but we had not been disciplined at this bank with a draw procedures for construction loans. And some of our lending practices were not as disciplined as I should have been. The bank so that the examiners were covered them weaknesses and my stepfather was chairman of the board at that time and was concerned they had to take a substantial hit to their capital because the banks degraded condition and so he asked me to come to work here, but my mom married into a family that has part of the ownership of citizens. They got married a month before. My husband. I did, so I didn’t grow up in the bank, but they kind of had this family relationship to the bank and so my Stepdad was really concerned that they might lose the bank and our bank is the largest shareholders.
Our employees through their retirement plan. And so he was really concerned that the team may have their retirement at risk at the bank. Wasn’t able to turn around. So, he asked me to come and help lead the turnaround of the bank to ensure that we were able to keep. Keep all the ownership in place and be able to survive through the challenge. And I came in July of [inaudible] nine and I quickly found that there was a lot of fraudulent activity occurring in all areas of the bank and the condition that I thought would have been weekend was really at a point of desperation and um, and requiring is some pretty strong actions in order to recover. And so, um, you know, my first credit card I led that bank credit cards. These are cards are issued to team members to use for bank related expenses in the very first credit card statement I looked at had Victoria secret and coach and tiffany’s on it.
So, and that was prevalent throughout the company. That’s bank resources really weren’t managed appropriately. And the culture was one of entitlement and access and lack of discipline. And so it was apparent that not only the processes of processes and procedures need to change, but we had to change the culture of the bank to really level set to what a good steward of financial deposit, what that looks like versus where we were. And so that a massive change and just kind of level setting what was appropriate behavior inside the bank. And then it’s changing the culture yet again to getting us to the point where we innovative and progressive after having that firm foundation of strong ethics.
Okay. So when he asked you to be a part of helping with this, did you also think that the heavens opened up and that this was one of the most amazing opportunities? Or were you thinking, oh my gosh, what am I?
Yes. I was a chief financial officer at the bank in Minnesota and I’ve enjoyed my time there and a similar bank to what we had in citizens united. I’d always hoped to come back to Oklahoma and we really enjoyed. And then I grew up in Okmulgee, which is not Yemen. Yeah. And so everyone was kind of a nice oasis and Oklahoma’s we’d always hoped to come back to it and that my stepdad did not know how much like the job offer would be from a compensation standpoint or what the title would be. And when the president sent me the job offer, it was a 50 percent pay cut compared to where I was at before. And it was going from being the CFO and on the senior management team to being an assistant treasurer and not on the senior management team. So it’s going to be this massive demotion financially hitting our, our family and you know, we’re not a wealthy family.
We’re trying to build our careers and have around to try to accomplish that. So, and with three kids at this point and my husband was also working. And so at first my, you know, I, I kinda thought, well no, I want to go and help. And my husband was like, oh no, you’re not going to do this to yourself, you know, you’re worth more than that. And we’re done declined this offer. So I did decline and my step dad flew up to Minnesota and just said, I need you. I can’t pay you what you’re getting paid now. I can’t give you the title. All I can say is I need you. And so, um, we were sitting in a hotel room, my husband was in there and he saw the look on my face and he’s like, well, I guess so I took the pay cut.
Take our three kids and we had to move in with my mom and Stepdad because we couldn’t afford to have a home here and my husband stayed and lived in the basement, another friend while he worked in Minnesota and we tried to see each other every other weekend or so, but um, yeah, it was, it was not, it was, it definitely felt like a step back and it felt like a pause in my career to just try to help and really was from a position of love and wanting to be of assistance rather than to be like every other move had been about where we’re going from here and this one was really like taking a pause or even really a significant step back financially. Yeah. And it felt really good to do that. Unfortunately it ended up having a lot of turnover at the senior levels, including my stepfather within just a few months of being at the bank.
So that was caused, caused me to really reassess, like, am I here for the right purpose? Can I continue to serve my stepdad and his vision even though it’s harming him in the short term? And so, there was a lot of shame, I kind of felt during that time period because I was uncovering things that were causing some harm with the vision that in the long-term it would protect my stepdad’s financial investment. It would just protect employees and their retirement and it was build an organization back to the social stature that had, had, had before, but it did require that caused a reassessment so that I can, you know, you Kinda revalidate why, why I was there.
I can’t imagine the struggle involved in all of that. And how did that, that act of service and all that sacrifice that you went through, what does it look like today?
What’s really been revealed to me over the course of my career is that you have these periods of darkness and sometimes shame and uncertainty and fear and overcoming that just provides the opportunity to have access to a lot of lights and happiness and grace and, and um, and at the time when were kind of when the whole adage like, if you’re going through hell, just keep walking. I knew that this was kind of like you just, you just go as fast as you can and try not to look around, you know, through it. And I’m definitely at the time I would come into work at 6:00 AM and bring our kids into work with me and I’d put them to work and have them highlighting general ledger entries to see if they could find areas that we’re supposed to be accredited. And there was a debit, you know, they were highlighting those for me and they remember being a part of that and I take them to school and I pick them up and then we would stay here till midnight and then we would go back to my mom and my step.
Dad’s house and um, at the time it just seems like it just seemed like a, just a horrendous never gonna end. But we ended up orchestrating the fastest turnaround in the nation without adding capital. And even though like at the beginning I was really ostracized in our, in our bank as well as in our community. I went to get my haircut after being at the bank for a couple months just across the street and the lady cutting my hair. So why’d you move back to, to work at citizens as she put her scissors down and said, oh my goodness, you need to be careful. There’s a lady that’s working, they’re evil and I think you’re talking about me. And she said, no, your sweets and you. And I’m like, no, I really think you’re talking about. And she was three months later I went to get my hair cut and Nyquil pills, you know, pretty far away from man and has the same exact conversation occur.
And I would go to chamber of Commerce events and introduced myself and someone would, people would regularly throw up their hands and say, I know who you are and walk away from me. And, and inside the bank it was the same thing. People would misrepresent the truth. And so if I’d asked a question, I would get erroneous answers or I would get information kept away from me and I had worked at citizens before and the bookkeeping department for minimum wage. And my original boss was kind of my only person that trusted me when I came back to work here and she would give me information. And then as I kept things really transparent and just try to keep my ego out of the equation, um, one by one and our team members started coming over and trying to help me and my situation and making sure that we’re really recovering the bank rather than resisting it. And just seeing that gradual change at some point there was a tipping point that just made it where it started accelerating to. I’m really rapidly correct the bank and changing the culture and making it where people started self-selecting out because they knew that their behavior wasn’t going to be tolerated and the new culture. And so that was really exhilarating to see once that started happening. But in the initial kind of climb up to I’m getting that,
that tipping point occurring, um, it was really a struggle and the level hope I have was pretty limited
where you going home crying every night thinking, oh my gosh, these people think I’m evil. The truth is, is being construed or did you think I’m going to keep going and we’re gonna we’re gonna make this happen with them or.
Yeah, I mean there wasn’t any resolute and focus that I wanted my parents to be financially independent. I want them living with me for my rest of my life. So that was a big motivator. You know, I wanted my kids, but they were. I was really transparent about what was going on with them. And so it was nice to feel like I had a team at home, even though they were really too small to really understand fully what was going on. I could sense that they were proud of it being a part of trying to save something. So I really didn’t cry, really felt kind of cavalier almost. And that I was being called to step up and, and looking back on it, I really believe that that’s what was happening. And I felt that that time that I was being given courage and then looking at situations like being in the military and I was the only woman in my unit whenever I was in the army and you know, that was a pretty stressful situation and I had to overcome it and I use a lot of the tactics from that experience and what was happening at citizens.
And I would’ve never thought being a private in the army would have conveyed to turning around a bank. But it really did. And there was just so many different examples of that experience at the Federal Reserve where they were so structured and had such strong ethics. You know, being able to parlay that experience into what was happening at the bank, it just seemed like everything came together and I felt like I was uniquely equipped for this moment in time to impact this bank and I felt, I felt really like I was prepared for it. And so I think kind of hopelessness I felt or any despair was really more about the personal relationships, not so much about the ability to overcome it.
Well, I want to talk just for an another brief moment about social media because you talked about it in the beginning and how largely that helped your success and not only personally but for the bank. And so, you know, I, I think that people have hesitations with social media for several different reasons. I think a lot of people, you know, it was something that they had to learn later in life, not necessarily something they grew up with. And speaking as a millennial, you know, it was something that I kinda grew up with. So, you know, doing it was second nature to me. And so I think that’s one fear for a lot of professionals. And then I think that the second one is the time commitment and people think that social media takes so much time to do and it does trust me. I know that it does, but how do you balance that in your busy schedule? Because it’s obvious that you’re a very busy person, but yet you make time for social media and you do such a great job at it.
Find onto twitter the day that we released or written agreement, I was at a conference on social media session and I really wasn’t interested in going, but there really wasn’t anything else at that time slot that I was interested in. When I went to the social media session, they were talking about search engine optimization. If you tweeted, you could kind of control what stories we showed up. Whenever someone googles your name back then when you googled bank Admin, Bang Oklahoma citizens, think of them and you would see all the terrible stories about men. And so I thought, well, you know, maybe this makes some sense for me to get a little bit involved in social media. So I got a call actually sitting in that session from the state banking department saying that rubber and agreement and I signed onto twitter immediately afterwards while sitting in this discussion and I looked around and just kind of saw how other community leaders were using social media.
I had seen the success of Facebook when I was at this small town in Minnesota. I only knew one person when I moved there, but whenever I connected with someone in real life at a chamber event, I would go home and then send them a friend request on Facebook and the next time I saw them they knew more about my family. They knew more about my credibility as an individual and the depth of our relationship with suddenly like 10 years down the road of what it would have been in a small town if I just showed up without having social media. So I knew that there was that kind of greater depth and accessibility and approachability that social media can provide. And so I really. We led the way. There was no direction from the regulators about using social media. So we developed our own policies, I’ve scoped it into our internal audit to have them review it whenever they do their audit once a year.
And um, we just really decided to set a standard for what that was gonna look like. So, um, I have a good friend named Scott Williams. He’s at Scott Williams, is his twitter handle, the, his, his guidance, his gap is to be genuine, is to be accurate as to be positive. And if you follow that then you can’t get yourself in trouble very much. I also google or twitter and Facebook citizens bank sucks. Um, and found that there were lots of comments about citizens bank stocks and how there’s like probably 200 citizens, banks have something around the country. We’re all independent from one another. But I found like most of the ones listed were the people were living in Edmond or Oklahoma City that we’re writing that. So I also found that if I wasn’t on social media, I wasn’t able to address some of those concerns that people were putting out there publicly.
And what I also found is every time I responded to those concerns, I was almost always a conversion to creating a brand advocate rather than someone that was treat creating drama. And I also noticed the more that I was listening and responding to some of those concerns, but less concerns that were expressed publicly. They would be private messages to me on twitter about how something to be improved or an email or a phone call rather than it being a public statement, how bad our bank sex. And so, um, I started to see a lot of benefit there, have been able to do reputation repair. And since my real life interactions with our community was not going very well at that time. What I also found is that there was a whole new kind of chamber of commerce out there and the social media world as other entrepreneurs and small business owners that don’t have the time to go to traditional networking events that use the, you know, after the store closes or whenever there’s downtime, they can use social media to interact and promote their business.
And so we didn’t have any money to do big ads in the newspapers, but I also found that whenever we were tweeting things out that oftentimes those to be picked up as earned media articles and then ended up getting much more even in newspapers. I couldn’t afford to do like a one inch by one inch ad for now doing large store is about our bank. We do cash mobs, I give money to ours, our team members who been a particular store on a particular day and when the first time we did that it was on the front page of the daily Oklahoman, our state newspaper, a full picture in all color with a young lady holding up a sign saying we love citizens bank and you. I would never have been able to purchase that type of advertising that that really came from social media and then connecting.
And then once that article like that as written and you posted on social media, it comes back where you can promote the article and then I’ll lead to people writing more stories. Value on a time standpoint. I mean, I was doing this during the turnaround of the bank, so I was the chief financial officer, the chief credit officer of the bank and managing about 100 problem credits and that’s over 70 real estate properties I was trying to sell, plus trying to re kind of retool their policies and procedures for the bank. And what I found is if I spent like five to 10 minutes on social media a day that I would get massive rewards from it. And so that’s basically all I spend is about five to 10 minutes a day. I don’t schedule any posts, I only do things when I’m organically, they’re unable to respond. Um, and I don’t overthink what the content needs to be. I’m really just focused on lifting up other people and as a result it’s been really a great, efficient use of time. Um, especially whenever I can network with, you know, a thousand-people using twitter or Facebook or LinkedIn versus having to go to an event to, to interest maybe a couple dozen.
We get five key takeaways from you and you were kind enough to give those in advance to. The first one is to focus on perseverance. Can you tell us a little about that first key takeaway?
Yeah. I think it’s really difficult to see when you’re in a moment and that you have the tools to be able to make it through that moment to something that’s better into the future and there’s a great Steve Jobs quotes that you can only connect the dots whenever you’re looking backwards and to just have faith that if you make it through this challenge that you’re in or even this opportunity that you have, that there’s going to be great rewards on the other side and that those keep coming even though there may be challenges along the way.
Let’s talk about your second takeaway overcoming adversity. It sounds like you have a lot of practice in that area.
Yeah, and I think adversity is such a gift and um, you know, sometimes it’s really hard to go through it of course, but that, that darkness really prepares you for the lights and that really the light doesn’t shine as bright if you aren’t going through those really dark periods of time. You’re having empathy, you’re understanding where you’ve been and where you can go and you’re able to really appreciate whenever there’s the opportunity to be not only have your own success but to bring success to others and you really just can’t understand that unless you’ve really been through those difficult times.
And when we focus on others. That brings us to our third of on grace.
Yeah. I might have mentioned my stepfather and as we were going through that time period, someone who brought me into his business and then had to leave in a short period of time me after that was such a good lesson to me and that he has such grace to me. Even though it was something that hurt him personally. He continued to support me knowing that my intentions were good for the long term and to be that advocate for someone when you don’t have to be that advocate for someone and that it can be even caused your personal harm is really extraordinary and so I think telling your story and sharing with the others is so important and then a listening and learning the stories of others that you can really see the humanity that we have and it’s so easy to paint someone out to be a caricature of who they are, but we all have stories and seek to learn those because and give the grace so that you can get it in return.
Podcasts so much is because we get to hear everybody’s story and how unique everybody’s story actually is, so we definitely appreciate you sharing your story with us today. Let’s talk about your fourth takeaway, which is on creativity.
Yeah. I think there’s a lot of pressure, especially in a business like mine banking where you have a set of rules that we’ve all come from to for decades and the business model has worked and suddenly everything’s changing. You’re being told, be innovative, be creative. You’ve got to now the extraordinary orientation that is pliable and relevant and in the corner and try to think, oh my gosh, I got a great idea and that’s a lot of pressure. Really just shuts down creativity, but really have found is that the best I did. The most creative ideas happen when I’m listening to others and your customers will actually tell you what that next great idea is. You just have to listen and ask the right questions
on identity.
Yeah, I’m in. I’ve been really fortunate to be a minority in. I’m in male dominated fields. So whether it was the military or it was banking, you know, and I saw that initially as needing to conform to be, um, wear dark suits. Um, you know, try to appear as almost masculine as I can and conform to the traditional networking is in my industry, how you’re expected to be, what a banker acts like, what a banker does, what they look like. And what I found though, as the greatest success is when you just own who you are and you know who it is and you, you, you’re who you are, and you really able to step into the light as Jill Castilla, and not as who I think of bankers should be the best that you, what you individually bring to the table and what it does and inspires other people that see themselves in you or they may not be able to see that if you’re trying to conform and it creates that greater connection and it allows you to stand out from the crowd. Whenever you really own your own identity. Whenever you really get to know yourself, whenever you share your story and when your unselfish and how you connect with others.
Well, from girl to girl, girl power
girls, girls rule, boys drove. It’s great being a guy to a guy now, but I think I think being unique is can be such a blessing and so you never want to step away from that, whether it’s being a girl, whether it’s having a unique degree or background or serving in the military, you know, owning those unique qualities is really what attracts people to your business because they can find things to connect with you as a human.
That’s great. Well Jill, last question we have for you is how do people get in contact with you if they want to learn more about Citizens Bank of Edmond and what you guys are doing or about the events that you have with 25, 40,000 people. What’s the best way to do that?
Well, we’re the easiest bank and bankers to get ahold of and the nation. So, we’re on twitter, Facebook, Instagram and LinkedIn. And you can also go to our website or to um, or she does an email or call our main office. So all of our handles for the bank or at citizens. And then the, and all of my personal handles are at the edge. J I L L C A S T I L L A and we also have heard on her at our event that we do every month at H E A R D O N H U R D, um, it’s kind of a play on words we have, it’s on the street have heard. And we also have midtown bank which is the unbanked facility where we have a lot of technology that we developed at our bank and it’s just that midtown bank. We also have a co-working space or you can call our main bank number five. Oh. Or go to [inaudible] dot com and go to our email address. There’s a contact desk there. And any of those ways you can get in contact. That’s super easy.
So what she’s saying is that you can find them anywhere you look if you have a computer or Google citizens in multiple different. So. Great. Well again, thank you so much. Now we want to make sure that everyone subscribes and gives a review on this wonderful conversation. I’m so blessed to be able to have it and to hear more about Jill and her journey that she’s had. Don’t forget, if you are looking for insurance quotes that don’t sting try, BriteBee.com, click get a quote and you’ll find qualified agents of your choice to give you multiple quotes so you can compare and make a wonderful decision. Guys, we really appreciate you listening to us today and we will talk to you next time.


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