The Hive Five Podcast

5 Key Takeaways from Brittany Krystle

1. Trust your gut.

2. Dream Bigger – There really is limitless possibility now with the online space

3. Success is about mindset

4. You need to find people who understand & support your vision who you surround yourself with

5. You are influencing people daily & you need to respect that responsibility


Description


Today on the Hive Five, we have an awesome guest with a very diverse and unique background. Brittany Krystle is a personal branding expert in Los Angeles, California. Brittany grew up wanting to be a lawyer, and transition into entertainment through law. She attended Georgetown Law School, and was super bored. However, she was told that actual law practice was different. The summer jobs were paying well, but about halfway through each job, she became miserable and disinterested. Initially, she thought that she wanted to live in New York, so Brittany took and passed the bar exam in New York, getting her law license.

However, she soon moved to Los Angeles and got a job with the talent agency, ICM, representing writers and directors. Throughout this time, Brittany went through a series of jobs, working in agencies, production companies, and television companies. She soon figured out that it’s a lot about who you know in the entertainment business. After realizing that it took a lot of time to climb the corporate ladder, she became frustrated, but having heard that she couldn’t transition industries, she was going to go to business school.

Instead of business school though, Brittany’s boyfriend sent her an update about Gary Vaynerchuk opening an LA office, and encouraged her to apply. She did, and so rather than business school, Brittany had the great opportunity to go work for Gary V., an opportunity that changed her life. She got to wear many different hats at VaynerMedia, giving her a totally different experience than her Hollywood career and allowing her to do something she was good at, building a personal brand. Getting to touch everything from strategy to growth optimizations to content syndication changed her perspective on branding.

Now, Brittany works as a consultant, helping entrepreneurs and others build their personal branding, and using personal branding to help grow ROI and businesses. Please check out her website and social media channels linked below! Also, we’d love for you to give us a review or rating in order to help us improve this podcast and provide more value for you, our listeners.

Transcript


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You really don’t need to knock yourself. It is literally the best time to be building your brand online like it just, it just is and you can be yourself. I’ve literally built a business now that I don’t have to conform to anything.
When the going gets rough, you know how the saying goes. Sometimes things happen. Life happens, and it’s not always our fault. In this podcast, we’ll feature real life testimonials from people like you from good times to funny memories and heartland. Everyone has a story and everyone has been there for business owners, to parents to young adults. The hive five aims to tell stories of overcoming the struggles of adulting while celebrating the little victories of life in each podcast. Our guests will give insight to five key takeaways from someone who’s been there and done that, leaving you better than when you started. Hey guys, thanks for listening today. My name is Keagan with BriteBee, and this is Katherine with BriteBee. Thanks for joining us on the podcast that goes. If you don’t know anything about, Brian wanted to give you a little snippet of what bing is. We’re all about your choice and your control. You can quit
[inaudible] shop and compare insurance quotes online with local insurance agents without the harassing phone calls or spam emails. Does that not sound refreshing? Sound super refreshing to me, but let’s get on to why we’re really here today. We’re so excited to have Brittany Krystle. Brittany is a personal branding and growth expert in Los Angeles. I don’t know why she’s talking to these Oklahomans Texans, but she is here and we’ve got her full attention and she is the host of beyond influential podcasts and she does a lot of other things that we’ll talk about later. Brittany,
welcome. Thank you so much for having me. I’m really excited to be here.
Well, thank you. Well, let’s talk a little bit about your background and where you started out and where you are now because it is completely in different realms.
It is, and I’m going to try to make a long story fairly short, but I grew up thinking I was going to be a lawyer. You know, this was kind of pre really social media happening and I really love television so I thought I wanted to do something in tv, but the reasonable thing to do is to go be a lawyer and then try to be an entertainment lawyer. So you know, I grew up in La, went to Ucla for Undergrad. I graduated early. I graduated three years at, like I said, it was good student and I was like powering ahead. But then instead of taking that I wanted to take that fourth year and maybe go abroad or do something to expand my horizons. I was so busy focusing on getting to this career that I went to work at Coldwell banker and their in house legal department and I realized pretty quickly that I was not that interested in the law, like the law that they were doing and I was still attracted to entertainment and I would talk to my parents and I was like, you know what?
I think I want to be an agent or, or do something entertainment because I didn’t know, you know, living in La, it’s very attractive to be in the entertainment industry, but you don’t know what all of the jobs are. And they were like, no, no, no, like, that’s not safe, you know, people steal your clients, you know, you should go just just take the exam and see where you get in. And so I ended up going to Georgetown for law school and I knew pretty quickly that it was not for me. I love the people I met, but the, just, it just, I was bored and then you know, people are like, no, no, no. Like nobody likes law school. The practice is different and I either wanted to do sports or I’d love sports to sports and entertainment law, but I happen to be in school when the economy was tanking.
And so the jobs that I had in the summer where securities, regulations, litigation jobs and yes they paid well, but I was never more miserable in my life. And these were like, I remember my second summer I couldn’t. It was like 11 weeks and I was dying by week six. I was like, if this is the rest of my life, I can’t do this. I just can’t. Like I don’t care how much money I make. This is not interesting to me at all. But having already started, I liked, I knew that once I graduated and if I passed the bar that nobody could ever take that away from me. And initially I thought I wanted to live in New York, so I finished school. I passed the bar in New York, I moved back to La actually to work in entertainment. I just wanted to make sure that I had the license and nobody could say I didn’t.
I couldn’t do it. It was about my choice and I actually had a series. I got a job at a talent agency in Los Angeles, a big one. ICM, and I was working for the vice chairman there and television lit, which is exactly what I wanted. That’s representing like writers and directors, but I was. You start at the bottom, you’re an assistant. So then I went through a series of, of jobs in Hollywood for the next few years in the agency world, in the management world at a production company. And then lastly at a network and that’s where I realized that one, Hollywood was just not for me. It was definitely not a meritocracy at all. Um, it is a lot about who you know, but it’s also, it’s hard to explain, but nobody was really making decisions based on creative. I didn’t realize I needed to be creative.
I always knew kind of what worked on TV, which is why I liked it so much. I knew I knew something intuitively about the market, but I had no training in the market. And so at the lifetime network, it’s a big corporate place and it was the kind of place where you couldn’t go talk to people who are higher ranking without other people wondering why you’re speaking to someone higher ranking. Nobody wants to put a new idea of. Because if it doesn’t work, you know you’re on the chopping block. So I started studying to go to business school because I heard I could not transition industries and that’s just not true. And uh, as I was studying for the GMS, my boyfriend sent me a Gary Vaynerchuk tweet and you guys know who Gary Vaynerchuk is, or should I give that? Yes, do.
He’s so many things. But he’s the CEO of Vaynermedia, which is I think now 800 percent digital agency based out of New York. He is a speaker. He is an investor. He invested early in twitter, facebook, a birchbox Uber. Uh, he has, he made his money as well at the beginning. He made his money with his father’s business wine library, taking it from 3 million to $60, million dollars a year using email marketing and the internet. Uh, he’s written five New York Times bestselling books now. I mean, he’s, he’s a personality, all of these different things. But at the time he was, he was known, he was known as the wine guy moving into this digital space. He had made his investments and basically he had, he tweeted out that he was opening an la office and my boyfriend who was following him at the time sent me the tweet and was like, I don’t think you need to go to business school, look into this guy’s company, and I was like, there’s no way.
Like nobody gets hired from applying on a website. I applied on the website. I picked the job I hoped I could get and I started working at vayner and four months in at the Christmas party I met Gary and he happened to be on my trivia team. Basically the next month he came back. Then he was taking meetings with everyone and he was like, I, what do you really want to be doing? You’re overqualified for what you do. Would you ever consider moving to New York? And we went back and forth because I didn’t know what I would move to New York for, but if the CEO of your company is going to offer you something, so this was 2014 to 2015 in the summer of 2015. He told me he was going to get very serious about his personal brand. He thought I knew something about influence he was going to be putting out at that time, his fourth book. He wanted it to be a number one New York Times best seller to give him a year to move out, join his team and give him one year and then we’d see where we’d go from there. And so I did and honestly that changed my life and maybe that’s where we can start talking about what happened after that. But that was kind of the big, the big shift for me.
So Brittany, you talked about how gary changed your life, the experience with him change your life. Okay. So first off, tell me like what changed your life? I mean, was it a phenomenal work environment or was it just the, the work experience, the pressure that that is kind of the momentum that’s built in these, in this business of his. What is it?
So I guess when I say he, I think he is a great mentor and yes he changed my life, but the opportunity is what changed my life for me, it was actually the first time that I kind of got to wear a ton of hats in Hollywood. It was very much like I had to ask to go to the bathroom. Like that’s the kind of environment it was. Where are you serious? I’m not that. I’m not kidding. You know, as an adult person, I’m a tech technically lawyer. You’re sitting there, I have to ask to go to the bathroom because you can’t leave the phone because everything’s a fire, you know, every email. It was a weird world. So I was used to the high pressure environment. So going to work for a Gary, like Gary Works, you know, Gary loves to work and he lives to work.
Uh, but it wasn’t that the hustle culture thing wasn’t a shock to me at all. So I actually was enjoying the work I was doing. It felt like a, it was a small team when I joined. Now he’s really scaled out his personal brand team and so now there’s, you know, it’s like 20 plus people, but at the time it was like six of us and when it’s kind of a startup environment, you know, you win and you lose together and, and for me it was the greatest because in the different hats that I was wearing and the different components that it took to build a personal brand that just happened to be what I was really great at. Like I knew I knew something about marketing and branding and then over time learning all of the different skills and having to just where all of the different hats, like now the experience is invaluable.
He always talks about clouds and dirt and the dirt and like having to actually do the dirt because I had to actually touch everything. I know how all the pieces work. So when I was on the team, like I said, I got to touch everything from the strategy to a growth optimizations as reaching out for pr to get his content syndicated because he wasn’t necessarily the name he needed. He was a, he is now a for his book. I had to find 750 instagram influencers to hold his book for free, uh, you know, before. And instagram was a thing and influencers were a thing, but it’s not, wasn’t what it was now. And honestly it changed my perspective just in terms of branding because I liked branding, but I really love personal branding because I saw the feedback when I was reaching out to like send people a free book to get people to promote something isn’t easy and most people don’t want to do it for free.
But I was damning them like high work for Gary, you know, my little spiel. And I was getting back message after message that was saying Gary changed my life. Gary changed my life. I actually do what I do because I read crush it and he changed my life. And so I knew that the content and the part of the machine I was a part of was actually doing good for people, was helping and I hadn’t had a job where I felt useful in that way before even in the law. I just felt like a grind, like it didn’t have that personal connection and I knew that he was. Gary tests everything out on himself, so I knew that this personal brand team he was building that I was part of was going to be part of something bigger, like a. So he ended up building out called vayner talent, which was the next thing I did after Gary’s team, which is the personal branding arm of the agency based on the structure of his current team because I knew I wanted to be able to replicate it and so that’s kind of.
That’s kind of when I. As soon as I knew he was going to do that, I sat down with him and I was like, if you’re building this, I want to be a part of it. And so that was the next step after Gary’s team. As soon as vayner talent was become a real wrap of becoming a reality. It’s a $30,000 a month product that basically you have your own team. Gary and I love doing that and it was awesome to replicate that and but I still had that itch to want to do something for myself. I left this part out, but when I went to go, when I moved to New York, my thought process was I’m treating this year, this is my mba, and at the end of this year my goal was to like pitch them a startup idea. I initially thought I wanted to either help him invest his money or then or have my own company and build something.
I just didn’t know what it was and during the course of that year I just fell in love with the personal branding aspect and so I didn’t. I didn’t just want to build a startup. I wanted to do that and so I still wanted to do my own thing. So I ended up leaving in May of 2017 to do my own thing. But I learned and even now like when I look back or when I think about all the different things I do work on now, it’s. It was invaluable and I don’t know if any, like I don’t think you couldn’t even get that experience with him at this point, you know,
so I have a question for you because you’re talking about the terminology, personal branding and I feel like that term maybe gets thrown around a little bit and so how do you specifically define it?
Well, personal branding on what I, what I deal with specifically as personal branding online and that has to do with just a, your image online, making sure that everything is clear and I’ll get into how I feel about, you know, creating an image online, but everything’s clear and you’re making content that maps to your goal. Personal brands are. We all have a personal brand. I know that’s, you know, like a stick to say, but it’s true. It’s your reputation. You cannot get away from it anymore. If you hear about anything you’ve heard about it from word of mouth or online, you immediately google somebody like it’s not a question anymore. And what I learned from watching Gary and seeing what’s happened, it really works to get you what you want to help you transition. I just don’t believe that there’s anything that, especially in the US, if you want to switch to another career, if you want to build a separate business, if you want to do anything, it is completely possible online.
And a lot of it comes from smart strategy and smart strategy online and whether that means you want to be putting out content. I mean Gary is, it’s a content machine now and that’s another thing I learned from him. So I work a lot with uh, well when I was consulting more, I was working with a lot of entrepreneurs and executives and you know, kind of like more that realm. And those people don’t have time. You know, you don’t have time necessarily have big budgets. You’re busy building. So how do you make a lot of content? So my skillset is that if I know you and what you do and your goals, I could actually spend probably two hours with you. We can make four different. You like longer videos and from that I know which 10 image quotes go up from each piece, so if I take a video, I know which 10 image quotes I know which clips from the video I know which article to write and I know how to optimize them on all the platforms, so basically I can create a month’s worth of content for someone in like a couple hours and so that’s why the model is so powerful because everybody thinks you need to reinvent the wheel every time you post online, but you don’t.
And then if it maps to a larger thing that you want, I mean why wouldn’t you be doing it? I know some people think that means like, oh, you’re going to hire me a stylist. I’m super big and this might be because of the area, but it’s also because of me. I just think authenticity plays a huge role. You need to be yourself. There is a white space for literally everyone. I always say if there’s. You have 100 people, 100 accountants in front of me and they all work in Los Angeles. I can get and they’re all going to have different goals. They’re all gonna have different opinions and I create something for each of them and even if I gave them all the same topic to talk about, it’ll be different and appealing to different audiences. I think there’s all sorts of hangups people have about the personal brand thing and you really don’t need to not be yourself.
It is literally the best time to be building your brand online. Like it just, it just is and you can be yourself. I’ve literally built a business now that I don’t have to conform to anything. I was wasting so much energy kind of playing this corporate game, but my skills and knowledge are are great. I just was wasting time and energy. Now I can be myself and show other people how to do it and you can build a business out of it. It’s insane and I was talking before the podcast about how I think linkedin is the place to be doing it right now, so depending on what your business is, it really doesn’t matter and I think that’s the easiest place right now for people who kind of want to dabble and get started. If they’re interested. I was going to ask you about the linkedin because we see that you’re releasing a linkedin course and can you tell our listeners a little bit about what that’s going to be like?
Yeah, so basically my whole thing like I work too, so I don’t want to waste a lot of time. I don’t like wasting time. So the course is I’m doing a free training and like two or three weeks and I’ll send you guys all the information on why linkedin is your best kept secret and how you can grow your influence faster with less effort than anywhere else online. And that has to do with a lot of changes that linkedin has been making. So the actual course is going to be going through. I have basically I’m calling them the Linkedin laws, the proven strategy to generate and it’s real world influence and results that matter. I’m calling it that because there’s a formula to brand building. There just is like I have my own, I call it my own formula, but it’s. I’m sure other people have names for it, but there are certain components that need to happen to build a brand and to get what you want, but they work and the reason linkedin has been so great.
Like I’ve had a profile. I actually checked the other day since 2008, but I really didn’t get serious about it until the last years. Less than a year. Even since I started hearing rumblings about how things were changing over there. They were introducing native video and the algorithm was favorable and just seeing the people in marketing circles were kind of buzzing about it. And then I was playing with it myself and in less than a year, I’m not kidding. Like. And even the first few months of doing it, not only was I getting way more views on any content than anything I could get anywhere else, even when I had bigger audiences elsewhere, I was getting. I got like six figure job offers. I’ve gotten tons of client inbound, I’ve gotten paid and unpaid paid speaking gigs like you name it. It’s been happening and I haven’t been outbounding like it’s literally from posting content and you don’t.
The great thing about the linkedin algorithm is you can actually grow based on engagement. Like if you don’t even need to be posting the content that you know, everyone’s stressing about instagram now. Instagram, instagram, I love instagram. It’s fun. But my God, like everybody’s so stressed about the perfect caption, the perfect, this, the perfect that linkedin just doesn’t require that right now. So this is the time and the space. It wasn’t, I wouldn’t have made this course three years ago. It’s now, it’s now and people are early like this is actually going to get bigger. So if you get a now it’s just the barrier to entry is lower. I can go into any of it, but I just get super excited about it.
You’re saying that there’s actually an opportunity for people to start linkedin now and they. They may not be as behind us. What they think
100 percent there actually early and now there’s. There are starting to be linkedin influencers. There’s people who wouldn’t cut it on. If you start an instagram now, are you started on whatever youtube right now, you know it’s intimidating, but right now on Linkedin, that’s not the case and they’re really embracing the content creation aspect, so yeah, if you’ve never made a piece of content and your life now is the time, like if you want me to show you, great. If you want my free content, great. If you just want to play around with it, great, but I encourage everybody. I don’t care what industry you’re in, you’re in or what you’re doing. It’s not just corporate people on Linkedin.
It’s a lot of corporate people. We hear all the time from other marketing professionals that linkedin in comparison to facebook and twitter is just in its infancy, so there’s so much to come from linkedin, 100 percent. Brittany, I want to go ahead and get into your five key takeaways because I know that’s why our listeners are here today and looking at your key takeaways. I know that we could talk all day about the. So let’s go ahead and dive into number one.
Okay, so my first one is trust your gut, and this has always been huge for me. I like to think I’m always. I’ve always been intuitive, but I’ve realized the more life that I live, how important it is, every time I know it’s fine to stick things out even when they’re difficult. Everybody should do that, but when you know something’s not for you, you know it’s not for you. I think a lot of people just kind of ignore that feeling and I really feel like trusting my gut has gotten me, gotten me pretty far with things and I do think intuition is a muscle and I think you kind of need to flex it and I don’t think enough people do it. Let’s
talk about this for a second. There is a difference between trusting your gut and putting yourself in an uncomfortable situation. And when I say uncomfortable, I actually mean it in the good sense. Um, you know, if you’re not uncomfortable, are you really challenging yourself? And so, you know, maybe you could kind of, maybe for our listeners, you know, there might be that confusion between, okay, am I not trusting my gut because I’m uncomfortable, you know, how do people know the difference? Brittany?
I think trusting my gut when it came to feeling negative feelings was like, this work is not for me and I don’t see the bigger thing. Like I’m not. I know that when I was, for example, the law job I didn’t see the partners were happy. That was not a good goal. Like, no matter how uncomfortable I was grinding it out, I wasn’t like, Oh, I’m super happy to take these skills, or eventually I’ll learn this and take it somewhere else. It was like, this doesn’t feel right because yeah, being uncomfortable. It’s just part of the process. I went from being an entrepreneur. I’m uncomfortable all of the time. There’s always new problems, new issues, new things, but it feels worth it and I think trusting your gut isn’t just when it comes to career things. I think it’s when it comes to people, I think it’s just, it’s just being more aware of who you are and what you need because you can switch up what needs to happen. I think people just settle for, for kind of what’s in front of them and that probably kind of leads into the next thing about dreaming bigger, but
yeah, I was going to say, I mean if you’re, if you’re trusting your gut, you’re definitely able to dream a little bit better. Yes. I fully think so. How have you dream? Dreamt bigger or is it dreamed bigger? Which one is it? Brittany? I honestly think that both might be grammatically correct, but I usually say I do too. I think when I say drempt because I actually had to say so how have you dreamt bigger?
So the dream bigger thing is actually something that’s even that’s come up recently for me because growing up I thought the pinnacle was, oh, I’m going to be an entertainment lawyer and the goal for me was just to be I guess a lawyer. And when I was in law school, my parents, you know, the vision for everybody and I felt like the sweet spot even in law school was like, oh you want an in house job, you want like a safe in house job and now I think about it. I’m like, that’s, that’s fine, but what you can do now is just, is so much more that wouldn’t have made me happy. And when I left Vayner for example, I started, I took on two huge consulting clients who I was with for a while and you know, get paid good money to do that.
But I realized I could be doing more, I could be helping more people. And then actually at that point I was doing a lot of, and I think there’s important you’re networking with people, you’re meeting new people, you’re, you’re kind of cultivating that group of people who can, you know, who’s doing similar things. And I realized there was so much more potential in my market that I even had thought. And then I started that podcast last year and you know, I, I just put it out every week. But then like a few weeks ago, I got an email about it. I was in the itunes top 200 for marketing and management. It’s just things that I didn’t even think were really possible. And putting in the work, you know, you’re buried, you get your head down, try not to look at the numbers. I try not to think about things like that.
But then I look up and I’m like, oh wait. Like I wouldn’t even have thought this was feasible if I did this for 10 years. And this happened in less than a year. And so now I’m really just, I’ve, I’ve tried to surround myself with people who are in this online space who want to do big things, who have big goals. I’ve made a lot of people who have, who are now doing like six and seven figure launches for their courses and that’s the kind of thing. It’s like, what are those numbers for? Depending on what you do for a living. But those numbers are mind blowing. You know, I wanted, I wanted a six figure job growing up. That was the dream. And I was like, no, you can do more with it. It’s not just making that, that check, it’s not about that. So I think I keep hitting little markers. I’m like, wait a second, like I can do way more than this and, and everyone else can too.
So I think this goes into your next key takeaway is success is about mindset and you some of the things you were talking about, you know,
it’s hard right now, especially with having a startup because you’re continually comparing, like you’re looking at your numbers and then you’re like, oh my gosh, look at our competitors and look what they’re doing. And you, you feel like, you know, when you look at numbers all the time, you feel like you could never get there. Right. Um, and, and, and I think that’s really good of what you said. Like I keep my head down, I don’t worry about the numbers, like I keep doing what I know I need to do. And so tell us a little bit about how you’ve changed your mindset because the only way you knew that is because at some point you probably did look at the numbers,
especially working in the online space. You look all the time that your competitor, anyone who says that they’re not comparing themselves to other people online is lying. Like that’s just not true. People need some kind of benchmarks and you know what, what’s measured gets, you know, what you can measure gets done and I understand that. But for me the success being about mindset, I’m, I’m very realistic. I’m not overly, I’m not the person that people call it to be a cheerleader. Like that’s just not my vibe, but I’m also not pessimistic, but I do think, you know, success is now that I’ve had the great fortune of working with, you know, very high level entrepreneurs and being around a lot of these people because help them build brand. Almost all of them, I’d say 99 percent of them, Gary didn’t have this practice because I think he just was very confident and would always tell himself and I think that’s kind of what it is.
But everyone else I’ve worked with has a, has a practice. Like it’s almost like an affirmations type manifestation pro process, but it’s not, it’s not woo. It’s just cause it’s telling yourself that you deserve it. It’s that success is inevitable. It’s, it’s thinking about that. It’s spending time with people who were kind of pushing each other and doing that sort of thing and I realized that that’s the difference. It’s the people who are waiting for permission and don’t think that they can do it and don’t want to make that change. Like that person might be just as capable as the person who’s making seven or eight figures, you know, a year. But the difference is that mentality, the mentality that either you’re not meant for it or whatever is holding you back. And like I said, I’m not woo so I don’t have any. Like, you know, I’m not the person that’s like, oh, you should do x, y, Z journaling for, for this.
But I’ve started to actually write down things in the morning and talk to myself because you’re the only one at the end of the day who can really talk to yourself. Like you are with yourself forever. You can ask your friends or family or significant other, but you have to live with your decisions. And I just, I have just been thinking a lot about that, about what I need and I respect, you know, everything everyone else around me, but like my parents don’t still don’t understand what, what I do, but they support me so I can’t really ask them any questions about that. I just need to know that I know I’m on the right path.
Speaking of friends and family, your fourth key takeaway is you need to find people who understand and support your vision and surround yourself with them. And the key to that is understand and support your vision. So like you said, although your, you know, your family is great and supportive. There’s also another dynamic to finding somebody who understands what you’re trying to do.
That’s been so huge. And even if it’s just one person, I have now a good group of friends who are in the digital entrepreneurial space and just having those people. I know masterminds are hot right now and there’s all sorts of groups online. It’s really never been easier to find the right people. And sometimes you do have to do a little digging because either you know, not everybody’s personality meshes, even if they do exactly what you do or not, everyone is always happy for everyone’s success. So it’s nice if you find somebody who does something kind of tangential where you guys can partner. But I’ve very much noticed that especially especially for the online space, and I think this is true too, just in every space, the people who are on the top, like even if you think that their competitors, they’re like going out to drinks and they’re going out and they’re talking about their issues with people that understand them and they’re helping each other out. That’s why all of the people you know online, they might have competitor podcasts, but as soon as one of them has a book, they’re all in each other’s podcasts. Like those people are actually all talking and sharing ideas and sharing tricks of the trade. So it doesn’t need to be that competitive thing. But I do think you need somebody or people in your life who you can be like, oh my gosh, you know, today’s suck. Then they’re not going to
judge you. Absolutely, and so I’m sure that some people who are listening right now are thinking, going out for drinks, I won’t even have time to spend with my family. And so I mean, I guess share, share with people, you know, what does that look like when you’re so busy and in the grand, how do you find ways to surround yourself with these types of people? You mentioned networking, like I just want to be clear. The jobs that I’ve had, I never got out at a happy hour time. I never worked a nine to five. I don’t know what that means. That wasn’t the mentality of Hollywood. So Hollywood kind of runs on this.
You were expected to do drinks. You were expected to work from 7:00 AM, 7:00 AM or 8:00 AM to at least 7:00 PM minimum. You’re always on call, but you’re expected to network and go to drinks with the other assistants in the group, like just even people that you’re emailing people that you’ve never met who work at different places. Like you will meet these people at some point and then go out for drinks. So that’s why I say drinks, but otherwise like I have a weekly accountability meeting with a girlfriend who does something very similar to what I do and we actually live very close together. But she’s a mom and she doesn’t have time to, you know, it’s not like we can just go out to lunch whenever we want, but what we can do is we can do a zoom call and we keep that appointment schedule, you know, an hour, 45 minutes, 30 minutes, whatever it needs to be to check in and then do half the time on what they’re going through or half the time what you’re going through. Or maybe you alternate weeks, but there are people you can make the time. Like that’s to me, that’s kind of bullshit. Like you make the time for what you need to and if work is important or building your dream or whatever it is that’s important to you. Do that and be in that 100 percent. Like spend time with your family. I completely. I’m not like work all the time. I love to travel. That was part of why I didn’t want to work in an office anymore. I wanted to have the flexibility and freedom.
You said you’re influencing people daily and you need to respect that responsibility and that’s your fifth key takeaway. Tell us a little bit about what that actually means.
People think that influence now just means that if they have a certain follower number that there that that means that they have influence and anything else that people aren’t watching them, but I have a, I call it industry influence and I think this is true. Every industry has its influencers like I don’t care if they’re online or not. The insurance industry. There are people that you look to who are influencing and I think everyone has a sphere of influence and even if you’re. Let’s say there’s two people. If you do have a podcast and two people are listening, you need to respect those two people who are listening. There are people always, always watching. Even if you’re posting online and you think nobody is reading it, it’s. It is. They’re like you have people either in your life who you know directly or who you don’t know who are watching, who kind of eventually come out of the woodwork usually and you don’t even realize it.
And that’s something I noticed a lot over the last few years where someone who might not even ever leave a comment or then they come out of nowhere and then they say like, oh my gosh, that thing you said just like really made a huge difference in my business or my life or in my brand, or Oh, you have me think about this a different way and I don’t know that person. And I think that happens not only in, on, in the online space. I think that happens in your workday. I think that happens wherever you go. So I just think people need to be conscious of the fact that they are. You’re influencing. And I mean, if you want to feel like you are important that way, but people, people are watching and I think just got to respect that
and even if it’s on a local level
completely and yeah, should just be a daily thing. Like even if you go everyday to the starbucks and somebody was listening to you and they see you every day and they hear you talking about whatever it is you’re, you know, you’re into whether it’s your work or your kids. I think it’s just very real.
I would really like to hear more from you like in, in some time and maybe we can even just get all of our insurance agents who are on our platform. I would love for them to hear, you know, your linkedin approach. And then also just just about this idea, you know, insurance agents have always been about, you know, the self promoting, right? Um, you know, you always see insurance agent on a billboard or whatever their picture or whatever. But I think that a lot of the times we don’t know exactly how to do it the right way and to have to have strategy behind our personal brand versus just kind of throwing ourselves out there and not really knowing, um, what we’re doing. So I think that’d be really interesting. And I know you probably have lots of content out there but would love to share that more.
I’d love that. And I think I do think the insurance industry is one of those and anything that’s kind of a, you know, it’s a sale the industry, but I think that a lot of sales, the industry is the people who do the best are the ones where it doesn’t feel like a sale. And the big thing about the free content and the content model and you know, even if you’re not comfortable, there are ways to grow and to get your message out without even making content if that’s what you want. But if you are making content, there’s definitely ways of doing it without sending that first sales message. Every piece of content being about the sale. And I think that what’s interesting for all of the agents is like, people are going to be interested in who they are as people you buy from and you do business for people you like, yes, you want them to be reputable, but if you know, everybody’s on an even playing field. Like I want to deal with a person who I can relate to or who I trust. And that’s the whole thing and how do I know who I relate to or who I trust if you’re just trying to pitch me, that’s usually the biggest turnoff to people.
I talked to a lot of insurance agents and you know, one of the things they say is that they just want people to know that they’re a person too, like that has come out of multiple people’s mouths. And I’m like, okay, so why is this industry? Why are we struggling with that so much? Especially when it’s a personal relationship usually is why people, you know, make the switch to go to another insurance agency or whatever. And so there, there’s definitely some kind of disconnect that we, bright b wants to address. But we know it’s not going to be just us, it’s going to be partnering with you, it’s going to be going out with people that that have done something and that have been there and done that and can help give people perspective and help them see what they’re doing right and what they’re doing wrong.
Yeah, so they need to be putting it out there. That’s exactly. You guys are doing a great Brittany. I think that your key takeaways were fantastic. I want to repeat them just so everybody is aware. Number one, trust your gut number to dream bigger. Number three, success is about mindset. Number four, you need to find people who understand and support your vision and surround yourself with them and number five year influencing people daily, and you need to respect that responsibility. All great takeaways. Brittany, if people want to get in contact with you, how can they get ahold of you? You can definitely get ahold of me and Brittany Crystal Dot Com. It’s Brittany, right?
T t a n y and then K R y s t l e, and then I’m Brittany. Crystal on pretty much every platform. I definitely check my instagram a lot. I checked my linkedin messages and then you can find beyond influential pretty much anywhere. Podcasts are from itunes, spotify, so my website.
That’s awesome. Well, we want to thank everyone for being on with us today and listening and make sure to subscribe now and review and tell us what you thought about Britain crystal and some of her great takeaways. Don’t forget if you are looking for insurance quotes that don’t sting trout, bing.com, click get a quote where you’ll find insurance quotes that truly don’t stay where you are in control and you have choice. Guys, we really appreciate all your time today. Hope you learned something and a great takeaways and we will definitely give you a more later on. Have a wonderful day.


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